Marketing Specialist

Hatasu Philippines; Pasig; On-site; PHP 1,522,533 - 2,131,546; Full time

Job summary

Hatasu Philippines is looking for a Marketing Specialist to assist in planning and executing marketing campaigns for their e-bike models. This role involves managing social media content, ensuring brand consistency, conducting market research, and organizing promotional events. The ideal candidate holds a Bachelor's degree in Marketing or related fields and has at least 1-2 years of relevant experience, preferably in automotive or lifestyle brands. Strong communication skills and familiarity with digital marketing tools are essential.

Qualifications

• At least 1-2 years of experience in marketing, digital marketing, or brand support.
• Experience in automotive, motorcycle, e-bike, or lifestyle brands is an advantage.
• Familiarity with digital ads is a plus.

Responsibilities

• Assist in planning and executing marketing campaigns for e-bike models.
• Manage and create content for social media platforms.
• Ensure consistent brand messaging across all marketing materials.
• Conduct market and competitor research.
• Assist in organizing roadshows and trade events.

Skills

Strong written and verbal communication skills

Knowledge of social media platforms and trends

Basic skills in content creation

Copywriting

Analytics

Detail-oriented

Organized

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

MS Office

Google Workspace

Facebook Ads

Google Ads

Job description

Marketing Strategy & Campaigns

Assist in planning and executing marketing campaigns to promote e-bike models, accessories, and services.

Support product launches, promos, and seasonal campaigns. Coordinate with Sales and Channel teams to align marketing activities with dealer needs.

Digital & Social Media Marketing

Manage and create content for social media platforms (Facebook, Instagram, TikTok, etc.). Assist in content planning, posting schedules, and basic analytics.

Coordinate with designers, photographers, and videographers for marketing materials.

Brand & Communications

Ensure consistent brand messaging across all marketing materials.

Prepare marketing collaterals (brochures, posters, dealer kits, online assets).

Handle basic copywriting for ads, captions, email blasts, and announcements.

Market Research & Reporting

Conduct market and competitor research (pricing, models, trends).

Monitor campaign performance and prepare marketing reports.

Gather customer and dealer feedback to improve marketing strategies.

Events & Partnerships

Assist in organizing roadshows, test rides, trade events, and dealer activations.

Coordinate with partners and suppliers for event requirements. Support influencer, community, and brand partnership activities.

Job Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• At least 1-2 years of experience in marketing, digital marketing, or brand support.
• Experience in automotive, motorcycle, e-bike, or lifestyle brands is an advantage.
• Strong written and verbal communication skills.
• Knowledge of social media platforms and trends.
• Basic skills in content creation, copywriting, and analytics.
• Proficient in MS Office / Google Workspace.
• Familiarity with digital ads (Facebook Ads, Google Ads) is a plus.
• Creative, detail-oriented, and organized.