Digital Marketing Specialist

Ramon Aboitiz Foundation, Inc.; Cebu City; On-site; PHP 360,000 - 600,000; Full time

Job summary

Ramon Aboitiz Foundation, Inc. in Cebu City is seeking a Digital Marketing Specialist on a full-time basis. You will drive the foundation's digital presence by developing, implementing, and optimizing campaigns across channels, including email and social media, in support of social impact initiatives.

You will collaborate with communications, programs, and partners to ensure consistent messaging, analyze performance, and stay ahead of digital trends to maximize reach and engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or related field.
• 2-3 years of digital marketing experience with successful campaigns.
• Proficiency with Google Analytics, Google Ads, Meta Business Suite, and social media tools.
• Excellent written and verbal English communication.
• Experience with email marketing platforms and automation tools.
• Ability to manage multiple projects in a fast-paced environment.
• Preferred experience in non-profit or mission-driven organizations.

Responsibilities

• Develop and execute digital marketing strategies aligned with organizational goals.
• Manage and optimize digital advertising campaigns across search and social channels.
• Create, curate, and schedule content for social platforms (Facebook, Instagram, LinkedIn, etc.).
• Monitor, analyze, and report on KPIs with actionable insights.
• Manage digital advertising budgets for cost-effective deployment.
• Collaborate with communications, programs, and partners for consistent messaging.
• Stay updated on digital marketing trends and tools.
• Manage email marketing campaigns and database quality.
• Support website maintenance and updates for optimal UX.

Skills

Digital marketing

Campaign management

Social media management

Content creation

Email marketing

English communication

Education

Bachelor's degree in Marketing/Communications/Digital Media/Business

Tools

Google Analytics

Google Ads

Meta Business Suite

Social media tools

Job description

About the role

We are seeking a Digital Marketing Specialist to join our team in Cebu City on a full-time basis. This is a strategic position within our Communications and Partnerships team, where you will play a crucial role in advancing our digital presence and engagement strategies. The Digital Marketing Specialist will be responsible for developing, implementing, and optimizing our digital marketing campaigns across multiple channels to amplify RAFI's mission and vision to wider audiences. This role offers the opportunity to make a meaningful impact by leveraging digital tools and strategies to promote social good and connect with communities we serve.

Key responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with the Foundation's organizational goals and campaigns

• Manage and optimize digital advertising campaigns across search engines, social media platforms, and other digital channels to maximize reach and engagement

• Create, curate, and schedule engaging content for social media platforms, including Facebook, Instagram, LinkedIn, and other relevant channels

• Monitor, analyze, and report on digital marketing metrics and key performance indicators (KPIs), providing actionable insights and recommendations for improvement

• Manage digital advertising budgets and ensure cost-effective deployment of resources across campaigns

• Collaborate with internal teams, including communications, programs, and strategic partners to ensure consistent messaging and integrated marketing efforts

• Stay current with digital marketing trends, tools, and platform updates to keep the foundation's strategies competitive and innovative

• Manage email marketing campaigns and maintain database quality for targeted outreach

• Support website maintenance and updates to ensure optimal user experience and current information delivery

What we're looking for

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field

• Minimum 2-3 years of professional experience in digital marketing, with demonstrated success in campaign management and execution

• Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, Meta Business Suite, and other social media management tools

• Excellent written and verbal communication skills in English, with the ability to craft compelling marketing messages

• Experience with email marketing platforms and campaign automation tools

• Demonstrated ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment

• Preferred experience in non-profit, social impact, or mission-driven organization