Digital Marketing Officer

Matimco, Inc.; Quezon City; On-site; PHP 300,000 - 540,000; Full time

Job summary

Matimco, Inc. is seeking a skilled Digital Marketing Officer to lead our online presence and demand generation.

In this full-time role, you will design and execute digital campaigns across social, email, SEO, and content marketing to increase brand awareness and qualified leads. You'll optimise the company website and social channels, analyse performance data with Google Analytics, and collaborate with the marketing team to ensure consistent messaging.

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum 3 years in digital marketing with proven campaigns.
• Proficiency in Google Analytics, social media tools, and CMS.
• Strong written and verbal communication.

Responsibilities

• Develop and execute digital marketing campaigns across channels (social, email, SEO, content).
• Manage and optimise website and social platforms to improve UX and conversion rates.
• Analyse website analytics to measure performance and identify opportunities.
• Collaborate with marketing team to ensure consistent brand messaging.
• Stay updated with digital marketing trends and best practices and implement them.
• Support planning and execution of other marketing initiatives as needed.

Skills

Digital marketing

Campaign management

Data analysis

Content creation

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Social media tools

Content Management System

Job description

About the role

Matimco, Inc.'s seeking a highly skilled and motivated Digital Marketing Officer to join our dynamic team. In this full-time role, you will be responsible for developing and implementing effective digital marketing strategies to drive brand awareness, engagement, and lead generation for our company. The position is based in Bagbaguin Caloocan City Metro Manila.

What you'll be doing

• Develop and execute digital marketing campaigns across various channels, including social media, email, search engine optimisation (SEO), and content marketing

• Manage and optimise the company's website and social media platforms to enhance user experience and improve conversion rates

• Analyse website analytics and digital marketing data to measure campaign performance, identify opportunities for improvement, and make data-driven decisions

• Collaborate with the broader marketing team to create engaging and consistent brand messaging across all digital touchpoints

• Stay up-to-date with the latest digital marketing trends, technologies, and best practices, and implement them strategically

• Support the planning and execution of other marketing initiatives, as needed

What we're looking for

• Bachelor's degree in Marketing, Digital Marketing, or a related field

• Minimum 3 years of experience in digital marketing, with a strong track record of successful campaign execution and performance analysis

• Proficiency in using digital marketing tools and platforms, such as Google Analytics, social media management tools, and content management systems

• Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences

• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions

• Creativity and the ability to think outside the box to develop innovative digital marketing strategies

• Adaptable and able to work in a fast-paced, dynamic environment