We are seeking a highly motivated and creative Digital and Social Media Marketer (Project-based) to support and execute social media strategies that drive brand awareness, engagement, and business growth. The ideal candidate is passionate about digital marketing, understands the Philippine social media landscape, and can turn insights into actionable recommendations.
Key Responsibilities
Social Media & Digital Recruitment Campaigns
- Plan, execute, and manage recruitment‑focused social media campaigns across relevant platforms (e.g., Meta, LinkedIn, X, Threads, TikTok, and other emerging channels)
- Ensure social media and digital recruitment campaigns are consistently running and optimized to generate candidate applications
- Translate hiring priorities and employer branding messaging into effective social media content and campaign execution
- Coordinate with internal stakeholders and external digital or marketing agencies to align campaign delivery and timelines
Performance Monitoring & Optimization
- Track, analyze, and report key social media and digital marketing performance metrics related to:
- Provide regular performance updates and insights to the Talent Acquisition Head
- Identify opportunities to improve targeting, messaging, content formats, and spend efficiency
Market Intelligence & Insights
- Monitor competitor and industry activity across social and digital platforms
- Provide actionable insights on:
- Talent market behavior and audience sentiment
- Emerging social media and digital trends in the Philippine market
- Employer branding approaches used by competitors
- Proactively recommend adjustments to recruitment marketing strategies based on data, trends, and market observations
Tools, Reporting & Enablement
- Recommend and support the use of social media monitoring, analytics, and reporting tools to measure recruitment marketing performance
- Prepare clear, structured reports and presentations on campaign outcomes and insights
- Confidently communicate findings, recommendations, and performance summaries to stakeholders
Education
Bachelor's degree in Marketing, Communications, Business, Humanities, Psychology, or a related field.
Experience & Skills
- Proven experience supporting or leading social media marketing for sales‑or marketing‑driven brands
- Excellent written and verbal communication skills
- Strong understanding of the Philippine social media landscape, audience behavior, and digital trends
- Experience running, overseeing, or supporting social media or digital campaigns
- Knowledge of social media KPIs and performance measurement
- Experience coordinating with digital or marketing agencies
- Comfortable working in a hybrid or remote setup
- Confident in reporting, presenting insights, and making data‑backed recommendations
Benefits
#R1Philippines #AlltogetherBetter #R1JoinTheJourney