Digital Marketing Officer

Matimco, Inc.; Valenzuela; On-site; PHP 420,000 - 780,000; Full time

Job summary

Matimco, Inc. seeks a Digital Marketing Officer to lead and execute digital strategies from our Manila area office. You will drive brand awareness, engagement, and lead generation across social, search, email, and content channels.

You will optimize the website and social profiles, analyze performance data with Google Analytics, collaborate with the marketing team, and stay current with trends to deliver measurable results in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, or related field.
• Minimum 3 years of digital marketing experience with proven campaigns.
• Proficient with digital marketing tools like Google Analytics, social media platforms, and CMS.
• Excellent written and verbal communication; data-driven and creative.

Responsibilities

• Develop and execute digital marketing campaigns across channels (social, email, SEO, content).
• Manage and optimise the company website and social channels for UX and conversions.
• Analyze website analytics and marketing data to measure performance and identify improvements.
• Collaborate with the marketing team to ensure consistent brand messaging.
• Stay up-to-date with digital marketing trends and best practices.
• Support planning and execution of other marketing initiatives.

Skills

3+ years of digital marketing

Google Analytics

Content marketing

SEO

Data analysis

Communication skills

Creative thinking

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Social media tools

CMS

Job description

About the role

Matimco, Inc.'s seeking a highly skilled and motivated Digital Marketing Officer to join our dynamic team. In this full-time role, you will be responsible for developing and implementing effective digital marketing strategies to drive brand awareness, engagement, and lead generation for our company. The position is based in Bagbaguin Caloocan City Metro Manila.

What you'll be doing

• Develop and execute digital marketing campaigns across various channels, including social media, email, search engine optimisation (SEO), and content marketing

• Manage and optimise the company's website and social media platforms to enhance user experience and improve conversion rates

• Analyse website analytics and digital marketing data to measure campaign performance, identify opportunities for improvement, and make data-driven decisions

• Collaborate with the broader marketing team to create engaging and consistent brand messaging across all digital touchpoints

• Stay up-to-date with the latest digital marketing trends, technologies, and best practices, and implement them strategically

• Support the planning and execution of other marketing initiatives, as needed

What we're looking for

• Bachelor's degree in Marketing, Digital Marketing, or a related field

• Minimum 3 years of experience in digital marketing, with a strong track record of successful campaign execution and performance analysis

• Proficiency in using digital marketing tools and platforms, such as Google Analytics, social media management tools, and content management systems

• Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences

• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions

• Creativity and the ability to think outside the box to develop innovative digital marketing strategies

• Adaptable and able to work in a fast-paced, dynamic environment