JUNIOR ADS SPECIALIST

Global Play Hub Innovations Corporation; Taguig; On-site; PHP 279,000 - 558,000; Full time

Job summary

Global Play Hub Innovations Corporation based in Taguig is looking for a candidate to assist in the setup and management of advertising campaigns across platforms like Facebook, Instagram, TikTok, Google, and YouTube.

The ideal candidate will monitor campaign performance, analyze data for actionable insights, and facilitate creative coordination to align with branding guidelines. Strong analytical skills and experience in advertising are essential for success in this role.

Qualifications

• Experience in creating and managing advertising campaigns across multiple platforms.
• Strong analytical skills to track and optimize campaign performance.
• Ability to coordinate with creative teams for ad materials.

Responsibilities

• Assist in creating and launching advertising campaigns on various platforms.
• Monitor daily campaign performance and spending.
• Prepare advertising reports and analyze data for insights.

Tools

Facebook Ads

Instagram Ads

TikTok Ads

Google Ads

YouTube Ads

Job description

Campaign Setup & Management

• Assist in creating and launching advertising campaigns on Facebook Ads (Meta), Instagram Ads, TikTok Ads, Google Ads, and YouTube Ads.
• Monitor daily campaign performance and spending.
• Ensure campaigns are delivered according to budget and schedule.
• Assist in audience targeting, ad placement selection, and campaign configuration.

Performance Monitoring & Optimization

• Track campaign KPIs including CTR (Click-Through Rate), CPC (Cost Per Click), PA (Cost Per Acquisition), conversions, and ROAS (Return on Ad Spend).
• Identify underperforming ads and recommend improvements.
• Conduct A/B testing for creatives, audiences, and ad copy.
• Assist in optimizing campaigns to improve overall performance.

Reporting & Analysis

• Prepare daily, weekly, and monthly advertising reports.
• Analyze campaign data and provide actionable insights.
• Monitor competitor advertising activities and market trends.
• Maintain accurate campaign records and documentation.

Creative Coordination

• Coordinate with graphic designers and content creators for ad creatives.
• Review ad copies and creative materials before campaign launch.
• Ensure marketing materials align with branding guidelines and campaign objectives.

Administrative Support

• Assist in budget tracking and campaign documentation.
• Maintain advertising account records and campaign archives.
• Support senior marketing staff in campaign planning and execution.