Digital Marketing & PR Manager

City Savings Bank; Pasig; On-site; PHP 600,000 - 900,000; Full time

Job summary

City Savings Bank is seeking a creative Digital Marketing & PR Manager to strengthen our digital presence and elevate brand visibility across channels. You will lead digital campaigns, PR initiatives, and communications strategies that support growth and reputation.

The role requires strong copywriting, analytics, and cross-functional collaboration to drive engagement, customer acquisition, and meaningful brand positioning.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field.
• Proven experience in digital marketing, PR, communications, or brand management roles.
• Strong understanding of social media strategy, content marketing, digital advertising, and analytics.
• Experience managing PR campaigns, media relations, and external communications.
• Strong copywriting, storytelling, and presentation skills.
• Creative mindset with strong analytical and project management abilities.
• Ability to manage multiple campaigns and collaborate with cross-functional teams.

Responsibilities

• Develop and execute digital marketing strategies across social media, content, SEO, paid media, and online channels
• Plan and manage integrated marketing campaigns to increase brand awareness, engagement, and customer acquisition
• Lead public relations initiatives, media relations, and brand communications efforts
• Build relationships with media partners, influencers, and external stakeholders
• Create and oversee content strategies, including social media, press releases, articles, and marketing materials
• Monitor digital performance metrics and optimize campaigns based on insights and analytics
• Manage online brand reputation and ensure consistent messaging across all platforms
• Collaborate with Brand, Product, Sales, and Business teams to support launches and marketing initiatives
• Track industry trends and identify opportunities to enhance digital engagement and brand positioning

Skills

Digital marketing

PR & communications

Social media strategy

Analytics

Copywriting

Project management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field

Job description

We are looking for a creative and results-driven Digital Marketing & PR Manager to strengthen our digital presence, elevate brand visibility, and drive meaningful engagement with our audiences. This role will lead digital campaigns, public relations initiatives, and communications strategies that support business growth and brand reputation.

Key Responsibilities:

• Develop and execute digital marketing strategies across social media, content, SEO, paid media, and online channels
• Plan and manage integrated marketing campaigns to increase brand awareness, engagement, and customer acquisition
• Lead public relations initiatives, media relations, and brand communications efforts
• Build relationships with media partners, influencers, and external stakeholders
• Create and oversee content strategies, including social media, press releases, articles, and marketing materials
• Monitor digital performance metrics and optimize campaigns based on insights and analytics
• Manage online brand reputation and ensure consistent messaging across all platforms
• Collaborate with Brand, Product, Sales, and Business teams to support launches and marketing initiatives
• Track industry trends and identify opportunities to enhance digital engagement and brand positioning

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field
• Proven experience in digital marketing, PR, communications, or brand management roles
• Strong understanding of social media strategy, content marketing, digital advertising, and analytics
• Experience managing PR campaigns, media relations, and external communications
• Strong copywriting, storytelling, and presentation skills
• Creative mindset with strong analytical and project management abilities
• Ability to manage multiple campaigns and collaborate with cross-functional teams