Digital Marketing & Performance Specialist

Insular Life Assurance Co., Ltd.; Muntinlupa; Hybrid; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work setup

Job summary

Insular Life Assurance Co., Ltd. is seeking a Digital Marketing & Performance Specialist to plan, execute, measure, and optimize performance marketing and website initiatives to drive customer acquisition, engagement, conversion, and growth.

The ideal candidate has a bachelor’s degree in Marketing or related field, 5+ years in digital marketing, strong GA4/GA tools experience, and a proven ability to collaborate with Marketing, IT, Customer Experience, Compliance, agencies, and external partners.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, IT, Digital Marketing, or related field.
• 5+ years in digital or performance marketing, digital media, website management, analytics, or related fields.
• Strong hands-on experience in paid search, paid social, audience targeting, campaign optimization, conversion, and media measurement.
• Strong knowledge of GA4, GTM, GSC, Google Ads, and Meta Ads Manager with analytics, SEO/SEM, and conversion optimization.
• Proven ability to manage digital initiatives and collaborate with Marketing, IT, Customer Experience, Compliance, agencies, and external partners.
• Strong data interpretation, communication, and problem-solving skills; insurance/fintech experience is an advantage.

Responsibilities

• Plan, execute, measure, and optimize performance marketing campaigns.
• Manage website strategy, management, and optimization for customer experience and conversions.
• Ensure reliable digital measurement and generate actionable insights.
• Improve digital funnel performance and conversion across touchpoints.
• Coordinate with agencies and cross-functional teams for seamless execution.

Skills

Performance Marketing

Analytics

Website UX

Project mgmt

Execution

Education

Bachelor’s degree

Tools

GA4

Google Tag Manager

Google Search Console

Google Ads

Meta Ads Manager

Job description

About the Role

The Digital Marketing & Performance Specialist is responsible for the planning, execution, measurement, and optimization of InLife’s performance marketing and website initiatives to drive customer acquisition, engagement, conversion, and business growth.

Principal Accountabilities

• Performance Marketing & Digital Media Optimization: Drive measurable business outcomes through effective performance marketing strategy, execution, and optimization.

• Website Strategy, Management & Optimization: Maximize the effectiveness of the InLife website as a business, customer experience, and conversion platform.

• Digital Analytics, Measurement & Insights: Ensure reliable digital measurement and generate actionable insights to improve website and marketing performance.

• Digital Funnel & Conversion Optimization: Improve digital funnel performance and conversion across website and digital touchpoints.

• Digital Campaign Integration, Agency & Stakeholder Management: Ensure effective execution of digital initiatives through strong cross-functional collaboration, agency management, and governance.

The Ideal Candidate

• A Bachelor’s degree in Marketing, Business, Communications, Information Technology, Digital Marketing, or a related field

• A minimum of 5 years of relevant experience in digital or performance marketing, digital media, website management, analytics, or related fields.

• Strong hands‑on experience in paid search, paid social, audience targeting, campaign optimization, conversion, and media measurement.

• Strong working knowledge of GA4, Google Tag Manager, Google Search Console, Google Ads, and Meta Ads Manager, with experience in website analytics, SEO/SEM, customer journey analysis, and conversion optimization.

• Proven ability to manage digital initiatives and collaborate with Marketing, IT, Customer Experience, Compliance, agencies, and external partners.

• Strong data interpretation, communication, and problem‑solving skills, with the ability to turn insights into business and customer improvements. Experience in insurance, financial services, fintech, or other regulated industries is an advantage.

Key Skills & Competencies

• Performance Marketing & Digital Strategy

• Analytics & Data-Driven Decision Making

• Website & Customer Experience

• Project & Stakeholder Management

• Execution, Ownership & Innovation

Why Join Us?

• Hybrid work setup

• Progress from hands‑on campaign and channel management into broader ownership of Digital Marketing, Performance Marketing, Website Strategy, Digital Analytics, and Customer Journey Optimization.

• Opportunity to lead increasingly complex performance marketing programs and digital media initiatives.

• Gain exposure to digital transformation, customer experience, data strategy, SEO/SEM, and marketing technology.

• Opportunity to lead cross‑functional digital projects and manage agency and technology partner relationships.