Hybrid Digital Growth & Performance Specialist

Insular Life Assurance Co., Ltd.; Muntinlupa; Hybrid; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work setup

Job summary

Insular Life Assurance Co., Ltd. is seeking a Digital Marketing & Performance Specialist to plan, execute, measure, and optimize performance marketing and website initiatives to drive customer acquisition, engagement, conversion, and growth.

The ideal candidate has a bachelor’s degree in Marketing or related field, 5+ years in digital marketing, strong GA4/GA tools experience, and a proven ability to collaborate with Marketing, IT, Customer Experience, Compliance, agencies, and external partners.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, IT, Digital Marketing, or related field.
• 5+ years in digital or performance marketing, digital media, website management, analytics, or related fields.
• Strong hands-on experience in paid search, paid social, audience targeting, campaign optimization, conversion, and media measurement.
• Strong knowledge of GA4, GTM, GSC, Google Ads, and Meta Ads Manager with analytics, SEO/SEM, and conversion optimization.
• Proven ability to manage digital initiatives and collaborate with Marketing, IT, Customer Experience, Compliance, agencies, and external partners.
• Strong data interpretation, communication, and problem-solving skills; insurance/fintech experience is an advantage.

Responsibilities

• Plan, execute, measure, and optimize performance marketing campaigns.
• Manage website strategy, management, and optimization for customer experience and conversions.
• Ensure reliable digital measurement and generate actionable insights.
• Improve digital funnel performance and conversion across touchpoints.
• Coordinate with agencies and cross-functional teams for seamless execution.

Skills

Performance Marketing

Analytics

Website UX

Project mgmt

Execution

Education

Bachelor’s degree

Tools

GA4

Google Tag Manager

Google Search Console

Google Ads

Meta Ads Manager

Job description

Insular Life Assurance Co., Ltd. is seeking a Digital Marketing & Performance Specialist to plan, execute, measure, and optimize performance marketing and website initiatives to drive customer acquisition, engagement, conversion, and growth.

The ideal candidate has a bachelor’s degree in Marketing or related field, 5+ years in digital marketing, strong GA4/GA tools experience, and a proven ability to collaborate with Marketing, IT, Customer Experience, Compliance, agencies, and external partners.