Digital Marketing Officer

Victory Christian International School of Pasig Inc.; Taguig; On-site; PHP 446,400 - 669,600; Full time

Job summary

A leading educational institution in Metro Manila seeks a Digital Marketing Officer to drive app awareness and engagement for the Yudu Learning App. The role encompasses managing paid campaigns, analyzing performance metrics, and producing social media content. Candidates should have a Bachelor's degree in Marketing or related fields, with at least 4 years of experience in digital marketing and strong skills in copywriting and analytics. The position promises a dynamic environment focusing on measurable results.

Qualifications

• 24 years of experience in digital marketing, performance marketing, or social media management.
• Hands-on experience managing Meta and/or TikTok ad platforms.
• Organized, data-driven, and comfortable working in a fast-paced environment.

Responsibilities

• Plan, launch, and optimize paid campaigns across Meta and TikTok.
• Prepare weekly and monthly performance reports for campaigns.
• Support initiatives to drive app installs, retention, and engagement.

Skills

Digital marketing

Performance marketing

Social media management

Copywriting

Analytical skills

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Meta ad platform

TikTok ad platform

Google Analytics

AppsFlyer

Job description

Digital Marketing Officer – Overview

The Digital Marketing Officer will lead the execution and optimization of digital marketing efforts to drive app awareness, engagement, and downloads for the Yudu Learning App. This is a hands‑on, performance‑driven role covering paid ads, analytics, and digital growth experimentation. The role requires both creative execution and technical rigor, including proper tracking, attribution, and reporting to ensure marketing investments translate into measurable results.

Key Responsibilities

Paid Ads & Performance Marketing

• Plan, launch, and optimize paid campaigns across Meta (Facebook, Instagram), TikTok, and other relevant platforms.
• Write, test, and refine high‑performing ad copy based on audience insights and performance data.
• Monitor and optimize core metrics such as installs, CPI, CTR, conversion rate, and CAC.
• Coordinate with creative resources to align messaging, visuals, and formats with campaign objectives.

Reporting, Analysis & Optimization

• Prepare weekly and monthly performance reports for paid and organic campaigns.
• Analyze data to identify trends, learning gaps, winning creatives, and optimization opportunities.
• Translate insights into clear recommendations for improving campaign efficiency and growth outcomes.

App Growth & Channel Expansion

• Support initiatives to drive app installs, retention, and engagement.
• Test and evaluate additional digital channels such as influencers, partnerships, communities, and app store optimization (ASO).
• Work closely with internal teams to align marketing campaigns with product updates and promotions.
• Assist in Social Media Content Production.

Social Media Content Production

• Assist in the production of social media content for Yudu Learning App.
• Follow the consistent brand voice across all social channels.

Tech Integrations & Tools (Campaign Effectiveness)

• Meta Pixel and TikTok Pixel integration and validation.
• Mobile Measurement Partner (MMP) tools (e.g., AppsFlyer, Adjust, or similar) for install attribution and performance tracking.
• Google Analytics / GA4 for web and landing page tracking (if applicable).
• App Store & Play Store analytics (App Store Connect, Google Play Console) to monitor installs, conversion rates, and user behavior.
• UTM tracking and naming conventions to ensure clean and accurate reporting.
• Collaboration with tech or product teams to troubleshoot tracking issues and ensure data accuracy.
• Use of dashboards or reporting tools (native platforms, Google Sheets, Looker Studio, or similar) for performance monitoring.

Qualifications & Skills

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 24 years of experience in digital marketing, performance marketing, or social media management.
• Hands‑on experience managing Meta and/or TikTok ad platforms.
• Strong copywriting and messaging skills for ads and social media.
• Working knowledge of analytics, attribution, and campaign tracking.
• Organized, data‑driven, and comfortable working in a fast‑paced environment.