Growth Marketing Lead – Paid Ads & App Growth

Victory Christian International School; Taguig; Hybrid; PHP 446,400 - 669,600; Full time

Job summary

An educational institution in Taguig seeks a Digital Marketing Officer to lead marketing strategies for Yudu Learning App. The role encompasses managing paid social media campaigns, analytics, and app growth initiatives. Ideal candidates will have 2–4 years of digital marketing experience, proficiency in social media ad platforms, and strong analytical skills. The position is fast-paced and requires creativity and technical acumen. Competitive compensation and growth opportunities are offered.

Qualifications

• 2–4 years of experience in digital marketing, preferably performance marketing.
• Hands-on experience with Meta and TikTok ad platforms.
• Strong copywriting and messaging skills for ads.

Responsibilities

• Plan and optimize paid campaigns across social media platforms.
• Prepare performance reports for digital campaigns.
• Support initiatives to drive app installs and engagement.
• Assist in social media content production.

Skills

Digital marketing

Performance marketing

Social media management

Copywriting

Analytics and reporting

Education

Bachelor’s degree in Marketing or related field

Tools

Meta Ads

TikTok Ads

Google Analytics

AppsFlyer

Job description

An educational institution in Taguig seeks a Digital Marketing Officer to lead marketing strategies for Yudu Learning App. The role encompasses managing paid social media campaigns, analytics, and app growth initiatives. Ideal candidates will have 2–4 years of digital marketing experience, proficiency in social media ad platforms, and strong analytical skills. The position is fast-paced and requires creativity and technical acumen. Competitive compensation and growth opportunities are offered.