Growth Marketing Lead — App Campaigns & Analytics

Victory Christian International School; Taguig; On-site; PHP 334,800 - 558,000; Full time

Job summary

An educational institution is seeking a Digital Marketing Officer to lead their digital marketing efforts for the Yudu Learning App. This role requires expertise in managing paid campaigns on platforms like Meta and TikTok, along with strong analytical skills to track performance and optimize strategies. The ideal candidate will have 2–4 years of experience in digital marketing and the ability to produce engaging content for social media. A Bachelor's degree in a relevant field is required, and a hands-on approach to campaign effectiveness is essential.

Qualifications

• 2–4 years of experience in digital marketing, performance marketing, or social media management.
• Hands-on experience managing Meta and/or TikTok ad platforms.
• Organized, data-driven, and comfortable working in a fast-paced environment.

Responsibilities

• Plan, launch, and optimize paid campaigns across Meta, TikTok, and other platforms.
• Prepare weekly and monthly performance reports for paid and organic campaigns.
• Support initiatives to drive app installs, retention, and engagement.
• Assist in the production of social media content for Yudu Learning App.

Skills

Copywriting

Data analysis

Performance marketing

Social media management

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Meta Ads Manager

Google Analytics / GA4

AppsFlyer

Looker Studio

Job description

An educational institution is seeking a Digital Marketing Officer to lead their digital marketing efforts for the Yudu Learning App. This role requires expertise in managing paid campaigns on platforms like Meta and TikTok, along with strong analytical skills to track performance and optimize strategies. The ideal candidate will have 2–4 years of experience in digital marketing and the ability to produce engaging content for social media. A Bachelor's degree in a relevant field is required, and a hands-on approach to campaign effectiveness is essential.