Digital Marketing Officer

Makati Life Nurture Medical Center Inc.; Philippines; On-site; PHP 480,000 - 720,000; Full time

Job summary

Makati Life Nurture Medical Center Inc. is seeking a Digital Marketing Officer to lead the hospital's online content, campaigns, and overall digital presence across social platforms, websites, and search channels.

You will plan, publish, and optimize content; manage SEO/SEM initiatives; monitor performance, and collaborate with stakeholders to grow engagement, inquiries, and conversions while ensuring brand consistency.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications or related field.
• At least three years of experience in Digital Marketing or related areas.
• Experience creating digital content and managing campaigns across platforms.
• Experience scheduling and publishing content across multiple platforms.
• Excellent written, verbal, and interpersonal communication.
• Strong writing, editing and proofreading skills.
• Knowledge of digital marketing, content strategy, social media and CMS.
• Ability to analyze performance and translate insights into actions.
• Strong project management and ability to manage multiple priorities.

Responsibilities

• Conceptualize and develop digital content for hospital channels.
• Manage scheduling and publishing of digital content and campaigns.
• Coordinate campaigns and audience conversion with the Contact Center.
• Plan and implement SEO and SEM initiatives.
• Draft and present the annual Digital Marketing plan and monitor performance.
• Develop and maintain digital marketing workflows, forms, and templates.

Skills

Content writing

Copywriting

Editing

Proofreading

SEO/SEM

CMS

Digital analytics

Social media management

Campaign management

Project management

Communication

Education

Bachelor's Degree in Marketing or related four-year degree

Tools

CMS

SEO/SEM tools

Analytics platforms

Social media tools

Job description

About the role

The Digital Marketing Officer manages the development, execution, and performance of the hospital's digital content and campaigns. The role oversees digital publishing, SEO/SEM initiatives, audience conversion, and digital marketing activities while coordinating with relevant stakeholders to strengthen online visibility, engagement, and reach.

Key responsibilities

• Conceptualize and develop digital content for the hospital's digital channels, including content ideas, copy, blurbs, captions, articles, and digital campaign content, in coordination with relevant stakeholders and creative teams.

• Manage the scheduling and publishing of digital content and campaigns across the hospital's official digital platforms, ensuring timely and consistent implementation.

• Coordinate digital campaigns and audience conversion activities, monitoring inquiries, leads, engagement, and conversion, and coordinating with the Contact Center for the proper handling and resolution of online inquiries and requests.

• Plan and implement SEO and SEM initiatives to improve the hospital's online visibility, website traffic, and digital reach.

• Draft and present the annual Digital Marketing strategic and operational plan, and execute approved plans and activities, including monitoring and performance reporting.

• Develop and maintain digital marketing workflows, forms, templates, and documentation to ensure efficient and consistent execution of digital content, campaigns, and reporting.

About you

• Bachelor's Degree in Marketing, Digital Marketing, Communication, Communication Arts, Mass Communication, Advertising, Multimedia Arts, Business Administration, or any related four-year degree.

• At least three (3) years of relevant experience in Digital Marketing, Content Marketing, Social Media Management, Digital Campaign Management, or related fields.

• Experience in developing digital content and managing digital marketing campaigns across social media, websites, and other digital platforms.

• Experience in scheduling and publishing digital content and coordinating digital campaigns across multiple platforms.

• Excellent written, verbal, and interpersonal communication skills.

• Strong content writing, copywriting, editing, and proofreading skills.

• Strong knowledge of digital marketing, content strategy, social media, and digital campaign management.

• Knowledge of SEO/SEM, digital analytics, social media management platforms, and website content management systems (CMS).

• Ability to analyze digital marketing performance and translate insights into actionable recommendations.

• Strong project management, organizational, and coordination skills, with the ability to manage multiple priorities and meet deadlines.