Marketing Officer

Madonna and Child Medical Center; Cagayan de Oro; On-site; PHP 320,000 - 460,000; Full time

Job summary

Madonna and Child Medical Center is seeking a Marketing Officer to develop and execute comprehensive marketing strategies that strengthen our brand presence across digital and traditional channels. You will lead campaigns, drive engagement, measure performance, and ensure branding consistency while coordinating with departments to optimize lead generation, conversions, and ROI in a healthcare setting.

The role requires a Bachelor’s degree in Marketing or related field and 1–3 years of

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications
• 1–3 years of marketing experience
• Healthcare/hospital experience is a plus

Responsibilities

• Submission of a comprehensive marketing plan within the first month of each quarter
• Achievement of targeted campaign engagement and conversion rates
• Increase in brand recognition metrics (survey results, social media mentions)
• Consistency in branding across all platforms
• Growth in social media followers and engagement (likes, shares, comments)
• Website traffic increase (measured through Google Analytics)
• Lead generation numbers and conversion rates
• ROI on marketing campaigns (cost per lead, cost per acquisition)
• Adherence to marketing budget with minimal variances
• Effective coordination and communication with other departments

Skills

Marketing strategy

Brand management

Digital marketing

Analytics

Education

Bachelor's degree in Marketing, Business Administration, Communications

Job description

About the role

A Marketing Officer role focused on developing and executing comprehensive marketing strategies, managing brand presence, and driving campaign performance across digital and traditional channels.

Key responsibilities

• Submission of a comprehensive marketing plan within the first month of each quarter
• Achievement of targeted campaign engagement and conversion rates
• Increase in brand recognition metrics (survey results, social media mentions)
• Consistency in branding across all platforms
• Growth in social media followers and engagement (likes, shares, comments)
• Website traffic increase (measured through Google Analytics)
• Lead generation numbers and conversion rates
• ROI on marketing campaigns (cost per lead, cost per acquisition)
• Adherence to marketing budget with minimal variances
• Effective coordination and communication with other departments

About you

• Bachelor's degree in Marketing, Business Administration, Communications, or any related field
• At least 1-3 years of relevant experience in marketing, branding, or promotions
• Experience in healthcare or hospital setting is an advantage but not a requirement