Digital Marketing Officer

Sumisho Motor Finance Corporation; Pasig; Presencial; PHP 420.000 - 660.000; Jornada completa

Descripción de la vacante

Sumisho Motor Finance Corporation is seeking a Digital Marketing Officer to drive our digital strategy across social media platforms, ads, and content. You will supervise Social Media and Creatives teams, implement campaigns, track ROAS, CTR, reach, and conversions, and coordinate with stakeholders to align messaging with branding.

The role covers SEO when needed, budgeting, audits, and leadership responsibilities, including mentoring the Social Media Specialist and Creatives Specialist, and

Formación

• 3+ years in digital marketing or related roles.
• Experience leading social media and creative teams.
• Strong ability to analyze metrics and optimize campaigns.

Responsabilidades

• Plan and execute multi-platform campaigns (Facebook, TikTok, YouTube).
• Monitor performance metrics and optimize spend within budget.
• Lead creative work and ensure brand consistency.
• Collaborate with internal stakeholders for content and SEO.

Conocimientos

Social media strategy

Campaign management

Analytics & reporting

Team leadership

Herramientas

Facebook Ads Manager

TikTok Ads

Google Analytics

Descripción del empleo

The Digital Marketing Officer is responsible for the effective execution of the company’s digital marketing strategies, covering: (1) Supervision of Social Media and Creative teams to ensure synergy in messaging and branding. (2) Implementation, monitoring, and optimization of social media ads and campaigns. (3) Management of ad spend and digital performance metrics (CTR, impressions, reach, frequency, ROAS, conversions, and purchases vs. budget) (4) Evaluation of creative materials to determine appropriateness and effectiveness toward achieving company goals. (5) Execution of SEO strategies (when necessary) to boost digital visibility and traffic. (6) Administrative duties including audits, budget proposals, and staff management.

Campaign Management and Execution

The Digital Marketing Officer is responsible for the effective execution of the company’s digital marketing strategies, covering: (1) Supervision of Social Media and Creative teams to ensure synergy in messaging and branding. (2) Implementation, monitoring, and optimization of social media ads and campaigns. (3) Management of ad spend and digital performance metrics (CTR, impressions, reach, frequency, ROAS, conversions, and purchases vs. budget) (4) Evaluation of creative materials to determine appropriateness and effectiveness toward achieving company goals. (5) Execution of SEO strategies (when necessary) to boost digital visibility and traffic. (6) Administrative duties including audits, budget proposals, and staff management.

• Plan, implement, and execute materials across multiple social media platforms (Facebook,TikTok, YouTube,) and manage ads implementation as needed.
• Monitor campaign performance, tracking key metrics such as impressions, reach, CTR, frequency, ROAS, and conversions.
• Manage ad spend to ensure efficiency and ROI while staying within budget.
• Conduct A/B testing to identify which creatives, copies, and placements drive the best results.
• Ensure campaign execution aligns with the company’s overall goal of educating and engaging consumers about the benefits of its financial products.

Creative & Content Oversight

• Collaborate with the Creatives Specialist to assess the effectiveness of design and visual materials.
• Guide the Social Media Specialist in executing campaigns that maximize engagement and awareness.
• Provide feedback to ensure all materials are consistent with the brand kit and company identity.
• Partner with internal stakeholders for content creation and execution.

SEO & Digital Optimization (after setting up the landing page/website)

• Implement SEO strategies when necessary to improve organic visibility, website traffic, and search rankings.
• Monitor keyword performance, optimize website content, and coordinate with web developers (if applicable).
• Stay updated on SEO and algorithm changes that may affect digital campaigns.

Analytics & Reporting

Prepare regular performance reports on digital campaigns, highlighting insights, ROI, and recommendations.

Analyze trends and adjust campaigns in real-time to ensure optimum performance.

Use analytics tools to assess audience behavior, platform efficacy, and creative resonance.

Administrative & Leadership Functions

1. Supervise, mentor, and evaluate the Social Media Specialist and Creatives Specialist.
2. Prepare budget proposals, manage expenditures, and participate in marketing audits.
3. Ensure proper documentation, compliance, and internal reporting of digital activities.

Foster a collaborative work environment that encourages creativity, accountability, and continuous improvement.