Digital Marketing

Filipino Energy Resources Corporation; Makati; On-site; PHP 360,000 - 600,000; Full time

Job summary

Filipino Energy Resources Corporation in Makati, Philippines, is seeking a Digital Marketing Officer to lead digital strategies, campaigns, content, and analytics. You will collaborate with Sales, Operations, and Management to align initiatives with business goals and market requirements.

The role emphasizes brand consistency across affiliated organizations, including the Eastern Group of Companies, and requires proficiency in social media, content, SEO, and paid advertising to drive traffic,

Qualifications

• Bachelor's degree in Marketing, Advertising, or related field.
• At least 1 year of experience in digital marketing or social media management.
• Proficient in digital marketing tools (Meta Business Suite, Google Ads, Canva).
• Strong communication, creativity, and analytical skills.

Responsibilities

• Social Media Management: Manage official accounts and grow engagement.
• Content Creation: Produce graphics, videos, captions, and promos.
• Advertising and Promotions: Plan and manage paid campaigns across platforms.
• Website and SEO Management: Update content and monitor basic SEO.
• Email and Online Campaigns: Execute email campaigns and newsletters.
• Market Research and Competitor Analysis: Research trends and competitors.
• Reporting and Coordination: Report metrics and align with Sales/Operations.

Skills

Strong communication, creativity, and

Analytical skills

Independent worker

Education

Bachelor’s degree in Marketing, Advertising, Communication, or related field

Tools

Meta Business Suite

Google Ads

Canva

Job description

I- QUALIFICATION

• Bachelor’s degree in Marketing, Advertising, Communication, or related field.
• At least 1 year of experience in digital marketing or social media management.
• Proficient in digital marketing tools (Meta Business Suite, Google Ads, Canva, etc.).
• Strong communication, creativity, and analytical skills.
• Ability to work independently and meet deadlines.

II - SCOPE OF POSITION

The Digital Marketing Officer is responsible for developing, implementing, and managing digital marketing strategies and online campaigns to promote the company’s products and services. The role is critical in strengthening brand awareness, driving website traffic, generating qualified leads, and improving customer engagement across all digital platforms.

This position supports the Eastern Group of Companies, including J&M Properties and Construction, Filipino Energy Resources Corporation ensuring a consistent brand identity and effective digital execution across all affiliated organizations.

The role works closely with Sales, Operations, and Management teams to ensure that digital initiatives are aligned with business goals and market requirements.

III - KEY RESPONSIBILITIES

1. Social Media Management
   • Manage and maintain official company social media accounts (Facebook, Instagram, TikTok, and other relevant platforms).
   • Develop and execute content strategies to increase engagement, reach, and followers.
   • Monitor audience interactions and respond to inquiries in coordination with concerned teams.
   • Track and analyze performance metrics and provide regular reports with insights and recommendations.
2. Content Creation
   • Develop creative digital content including graphics, videos, captions, and promotional materials.
   • Ensure all content aligns with brand guidelines and marketing objectives.
   • Coordinate with internal teams (Marketing, Sales, Operations) for accurate messaging and updates.
   • Schedule and publish content based on approved marketing calendars.
3. Advertising and Promotions
   • Plan, implement, and manage paid digital advertising campaigns (Meta Ads, Google Ads, TikTok Ads, etc.).
   • Define target audiences, budgets, and campaign objectives.
   • Monitor campaign performance including reach, conversions, and cost efficiency.
   • Recommend optimization strategies to improve ROI and lead quality.
4. Website and SEO Management
   • Maintain and update company website content, banners, and landing pages.
   • Implement basic SEO practices to improve search visibility.
   • Monitor website traffic, user behavior, and conversion performance using analytics tools.
   • Coordinate with developers or external providers for technical improvements.
5. Email and Online Campaigns
   • Develop and execute email marketing campaigns and newsletters.
   • Manage customer databases and segmentation for targeted campaigns.
   • Monitor email performance metrics such as open rates, click-through rates, and conversions.
6. Market Research and Competitor Analysis
   • Conduct research on digital trends, customer behavior, and competitor activities.
   • Identify opportunities for improvement in digital marketing performance.
   • Provide insights and recommendations to strengthen online presence and campaigns.
7. Reporting and Coordination
   • Prepare regular reports on digital marketing performance, campaign results, and analytics.
   • Present insights and recommendations to management for decision-making.
   • Work closely with Sales and Operations teams to align digital campaigns with business targets and field activities.