Digital Marketing Officer

Sika Philippines Inc; Taguig; On-site; PHP 420,000 - 660,000; Full time

Job summary

Sika Philippines Inc is seeking a Digital Marketing Officer to plan, implement, and monitor digital campaigns across website, social media, email, and e-commerce platforms.

You will drive customer engagement and online sales through content creation, campaigns, SEO, and brand-compliant communications, coordinating with agencies and internal teams.

This role supports events, promotions, loyalty initiatives, and data-driven optimization using analytics dashboards.

Qualifications

• Experience planning and executing digital marketing campaigns across multiple platforms.
• Ability to coordinate with agencies, vendors, and internal teams.
• Strong analytical skills with dashboards and reporting.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns, including Google Ads, social media advertising, email marketing, SEO, and e-commerce promotions to drive brand awareness, website traffic, engagement, leads, and conversions.
• Develop and manage digital content, and product-related communications in collaboration with agencies, vendors, and internal stakeholders (Target Market).
• Support digital promotions for events, conferences, exhibitions, sponsorships, and other marketing initiatives.
• Manage relationships with digital agencies, e-commerce partners, external technology providers (chatbot).
• Monitor brand performance, customer feedback, market trends, competitor activities, and online sentiment through digital monitoring and social listening tools (Sprinklr).
• Manage website content, digital tools (including MikMak), and ensure product, technical, and corporate information is accurate and up to date.
• Support e-commerce initiatives and customer loyalty programs (loyalty app) to drive online traffic, customer engagement, and sales growth.
• Monitor and analyze campaign, website, and digital channel performance using Google Analytics, dashboards, and other reporting tools (power BI); provide insights and recommendations for continuous improvement.

Skills

Digital marketing

Campaign planning

Content creation

Analytical thinking

Team coordination

Tools

Google Ads

Google Analytics

Sprinklr

MikMak

Power BI

SEO tools

Email marketing platform

Job description

Reports to: Manager - Digital and Retail Marketing, TM Building Finishing

Job Summary: Digital Marketing Officer is responsible for planning, implementing, and monitoring digital marketing initiatives across website, social media, email, and e-commerce platforms. This role supports customer engagement, lead generation, and online sales through effective content creation, digital campaigns, search optimization, and corporate brand compliance.

Specific Duties and Responsibilities:

1. Plan, execute, and optimize digital marketing campaigns, including Google Ads, social media advertising, email marketing, SEO, and e-commerce promotions to drive brand awareness, website traffic, engagement, leads, and conversions.
2. Develop and manage digital content, and product-related communications in collaboration with agencies, vendors, and internal stakeholders (Target Market).
3. Support digital promotions for events, conferences, exhibitions, sponsorships, and other marketing initiatives.
4. Manage relationships with digital agencies, e-commerce partners, external technology providers (chatbot).
5. Monitor brand performance, customer feedback, market trends, competitor activities, and online sentiment through digital monitoring and social listening tools (Sprinklr) .
6. Manage website content, digital tools (including MikMak), and ensure product, technical, and corporate information is accurate and up to date.
7. Support e-commerce initiatives and customer loyalty programs (loyalty app) to drive online traffic, customer engagement, and sales growth.
8. Monitor and analyze campaign, website, and digital channel performance using Google Analytics, dashboards, and other reporting tools (power BI); provide insights and recommendations for continuous improvement.