Digital Marketing Officer

SUNCOAST BRANDS INTERNATIONAL CORPORATION; Pasig; On-site; PHP 200,000 - 320,000; Full time

Job summary

Suncoast Brands International Corporation in Manila is seeking a versatile Social Media Marketing professional to manage content across Facebook, Instagram, Lazada, Shopee and Zalora. You will lead photoshoots, coordinate with design and merchandising, and drive online promotions for brand growth.

The role requires strong communication, organization, trend-spotting, and collaborative work with sales and operations to respond to customer inquiries and optimize campaigns.

Qualifications

• Strong written and verbal communication skills.
• High level of organization and attention to detail.
• Comfort with multi-tasking in a deadline-driven environment.
• Understanding of basic business and marketing concepts.
• Excellent time management skills.
• Outgoing personality with strong interpersonal and social abilities.
• Ability to spot emerging trends.
• Familiarity with social media, social networking, email marketing and search engines.
• Demonstrated problem solving and critical thinking skills.

Responsibilities

• Conceptualize content plan.
• Produce photo and video content for posting on social media platforms.
• Schedule regular postings on Facebook and Instagram.
• Set ads for sponsored content.
• Create analysis report for previous month.
• Engages with Facebook and Instagram communities.
• Coordinates with sales and operations team with regards to customer inquiries and concerns as needed.
• Conceptualize shoot pegs for campaign.
• Coordinate with Design and Merchandising team for styling.
• Contact suppliers for models, venue, photographer, make-up artist, props, accessories and other photoshoot materials.
• Ensure smooth photoshoot flow and monitors completeness and quality of photos taken.
• Regularly updates design and content of the website, Lazada, Shopee, and Zalora (as well as other future e-commerce platforms).
• Develops brand-initiated promotions for the various online platforms.
• Ensures brand participation in relevant platform-initiated promotions and collections to maximize brand exposure and online sales.
• Coordinates with Lazada, Shopee, and Zalora account managers assigned for promo participation, brand exposure opportunities and other concerns.
• Regularly creates materials for cascading to email newsletter subscribers.
• Composes and arranges SMS communications for cascading to loyalty members.
• Builds relationship with other companies, stylists and influencers for brand collaborations.
• Monitors campaigns and promotional activities of major competitors and produces Competitor Activity Report.
• Conducts consumer surveys/focus group discussions, analyzes data gathered and gives recommendations for future improvements.

Skills

Strong written and verbal comms

Organization & attention to detail

Multitasking under deadlines

Understanding of business & marketing

Time management

Outgoing interpersonal skills

Trend spotting

Familiarity with social media & email

Problem solving & critical thinking

Job description

Qualifications/Skills

• Strong written and verbal communication skills
• High level of organization and attention to detail
• Comfort with multi-tasking in a deadline-driven environment
• Understanding of basic business and marketing concepts
• Excellent time management skills
• Outgoing personality with strong interpersonal and social abilities
• Ability to spot emerging trends
• Familiarity with social media, social networking, email marketing and search engines
• Demonstrated problem solving and critical thinking skills

Social Media Management

• Conceptualize content plan
• Produce photo and video content for posting on social media platforms
• Schedule regular postings on Facebook and Instagram
• Set ads for sponsored content
• Create analysis report for previous month

Community Management

• Engages with Facebook and Instagram communities
• Coordinates with sales and operations team with regards to customer inquiries and concerns as needed

Photoshoot Management

• Conceptualize shoot pegs for campaign
• Coordinate with Design and Merchandising team for styling
• Contact suppliers for models, venue, photographer, make-up artist, props, accessories and other photoshoot materials
• Ensure smooth photoshoot flow and monitors completeness and quality of photos taken

E-Commerce Channels and Website Design and Content Management

• Regularly updates design and content of the website, Lazada, Shopee, and Zalora (as well as other future e-commerce platforms)

Promotions Management for Online Platforms

• Develops brand-initiated promotions for the various online platforms
• Ensures brand participation in relevant platform-initiated promotions and collections to maximize brand exposure and online sales
• Coordinates with Lazada, Shopee, and Zalora account managers assigned for promo participation, brand exposure opportunities and other concerns

E-mail and SMS marketing

• Regularly creates materials for cascading to email newsletter subscribers
• Composes and arranges SMS communications for cascading to loyalty members

Partnerships

• Builds relationship with other companies, stylists and influencers for brand collaborations

Market Research

• Monitors campaigns and promotional activities of major competitors and produces Competitor Activity Report
• Conducts consumer surveys/focus group discussions, analyzes data gathered and gives recommendations for future improvements