Digital Marketing Officer

Anytime Fitness Otis Inc.; Olongapo; On-site; PHP 334,800 - 558,000; Full time

Benefits offered by this job

Performance Bonus

Company Equipment

Government Mandated Benefits

Job summary

A fitness company in Olongapo is seeking a qualified Digital Marketing Specialist to manage website content, create engaging materials, and optimize digital marketing campaigns. The ideal candidate will possess a degree in Marketing or Communications and have proven experience in digital marketing and creative content production. This role offers a full-time position with on-site requirements and numerous benefits.

Qualifications

• Proven working experience in Digital Marketing, Content Creation, or Web Management.
• Excellent written and verbal communication skills.
• Strong knowledge of current SEO/SEM best practices.

Responsibilities

• Create and maintain the company website while ensuring content is optimized.
• Plan, shoot, and edit various video content.
• Manage social media accounts and develop content calendars.
• Measure and report on the performance of all digital marketing campaigns.

Skills

Graphic Design

Video Editing

Web Management

SEO Knowledge

Social Media Strategy

Education

Vocational or Bachelor's Degree in Marketing, Communications, Multimedia Arts

Tools

Adobe Photoshop

Adobe Premiere Pro

WordPress

Job description

On-site - Olongapo 1-3 Yrs Exp Diploma Full-time

Job Description

Employee Recognition and Rewards

Performance Bonus

Government Mandated Benefits

Company Equipment

Digital Presence & Design

• Website Management: Create, design, and maintain the company website (CMS, e.g., WordPress, etc.), ensuring all content is up-to-date, visually appealing, and optimized for user experience (UX) and search engines (SEO).
• Creative Collateral: Design and produce various marketing materials, including flyers, banners, brochures, and graphic assets for digital and print use.
• Brand Consistency: Ensure all digital content and design adheres to the company's brand guidelines and tone of voice.

Content & Campaign Creation

• Video Production: Plan, shoot, and edit various video content, including campaign videos, product demos, tutorials, and “walkthrough” videos.
• Social Media Strategy: Create and manage official social media accounts (Facebook, Instagram, TikTok, LinkedIn, etc.) and develop a cohesive content calendar.
• Content Posting: Write engaging copy and manage the daily/weekly posting schedule for all social media channels and the company website (blog posts, news, updates).

Analysis & Optimization

• Performance Tracking: Measure and report on the performance of all digital marketing campaigns (ROI and KPIs) using analytics tools (e.g., Google Analytics).
• Insights & Optimization: Identify trends and insights to optimize campaign spend and performance, driving continuous improvement in engagement and conversions.
• Digital Strategy: Assist in brainstorming and implementing new and creative growth strategies for all digital channels.

Essential Qualifications and Skills

• Education: Vocational, Undergrad or Bachelor's degree in Marketing, Communications, Multimedia Arts, or a related field.
• Experience: Proven working experience (e.g., 2+ years) in a dedicated Digital Marketing, Content Creation, or Web Management role.

Technical Skills - Design

• Proficiency in Graphic Design Software (e.g., Adobe Photoshop, Illustrator, Canva, or equivalent).

Technical Skills - Video

• Proficiency in Video Editing Software (e.g., Adobe Premiere Pro, DaVinci Resolve, or equivalent).

Technical Skills - Web

• Solid understanding of Website Content Management Systems (CMS) (e.g., WordPress, Shopify, etc.).

Marketing Knowledge

• Strong knowledge of current SEO/SEM best practices.

Social Media Expertise

• In-depth knowledge of major social media platforms (FB, IG, TikTok, etc.) and their organic content and advertising systems.

Communication

• Excellent Written and Verbal Communication skills for creating compelling copy and presenting ideas.

Soft Skills

• Demonstrated Creativity and the ability to produce innovative content.
• Strong Organizational and Project Management skills to manage multiple deadlines.