DIGITAL CONTENT CREATOR

Lattemktg; Makati; On-site; PHP 400,000 - 650,000; Full time

Job summary

Lattemktg in Makati, Philippines, is seeking a Marketing professional to lead digital content strategy and multi-channel campaigns. You will collect data, craft engaging content, and drive measurably successful marketing initiatives across social channels, blogs, and emails.

The role requires a minimum of three years in marketing, including content creation and SEO familiarity, with strong analytics to inform decisions and a portfolio showcasing digital content.

Qualifications

• Bachelor’s Degree in Marketing, Business, Management, or related field.
• Minimum of three years’ work experience in marketing.
• Experience in a marketing/ad agency is a plus.
• Experience using marketing-related tools for planning, execution, and monitoring.
• Proven experience in building funnels that drive sales and customer results.
• Proven experience in digital content creation, including a portfolio.
• Creative thinker with ability to innovate and adapt.
• Strong analytical skills and data-driven decision-making.
• Knowledge of SEO and web traffic metrics.
• Proficiency with CMS and online marketing strategies.
• Attention to detail and ability to meet tight deadlines.

Responsibilities

• Collect and analyze customer, marketing and web behavioral data.
• Research trends and best practices to keep content relevant and effective.
• Monitor online marketing trends, consumer insights, and competitor activities to optimize campaigns and track performance.
• Forecast trends through analytics and marketing performance metrics.
• Collaborate with cross-functional teams and external partners to develop content strategies and campaigns.
• Conceptualize and storyboard video ideas aligned with business goals.
• Manage and maintain content calendars for timely delivery across channels.
• Create engaging content for social media, email, blogs, forums, and websites.
• Produce multimedia content including images, videos, infographics, and animation.
• Develop, launch, and optimize multi-channel digital marketing campaigns.
• Identify new opportunities via product/service research and current strategies.
• Ensure content is SEO-friendly and accessible.
• Monitor, measure and report campaign performance.
• Perform other duties as assigned by management.

Skills

Creative

Communication & Leadership

Time management

Project management

Budget management

Negotiation

Organization & prioritization

Education

Bachelor’s Degree in Marketing, Business, Management, or related field

Tools

CMS

Analytics tools

SEO tools

Job description

• Collects and analyzes customer, marketing and web behavioral data
• Research and stay up-to-date on industry trends and best practices to ensure content is relevant and
  effective
• Monitor online marketing trends, consumer insights, and competitor activities to develop and optimize
  strategies for digital marketing campaigns, and track campaign performance
• Forecast trends through monitoring of analytics٫ and sales and marketing performance metrics
• Collaborate with cross-functional teams and external partners to develop content strategies and marketing
  campaigns to drive engagement and achieve business goals
• Conceptualize and storyboard video ideas aligned with business goals
• Manage and maintain content calendars to ensure timely delivery of content across all channels
• Create engaging and creative content ideas for various digital platforms such as social media, email, blogs,
  forums, websites, and other channels
• Produce high-quality multimedia content including images, videos, infographics, and animation
• Develop, launch, and optimize multi-channel, digital marketing campaigns
• Identify new opportunities through strategic research on products٫ services٫ and current strategies
• Ensure all content is optimized for search engines and meets accessibility standards
• Monitor, measure and report performance of campaigns
• Perform other duties as assigned by management

COMPETENCIES

• Highly creative
• Excellent communication, interpersonal, and leadership skills
• Time management
• Project management
• Budget and resource allocation
• Negotiation and conflict management skills
• Excellent organizational, prioritization, and decision-making skills.

JOB SPECIFICATION:

• Bachelor’s Degree in Marketing, Business, Management, or any related field
• With a minimum of three (3) years’ work experience in the related field
• Work experience in a marketing and/or ad agency is an advantage
• Experience using marketing-related tools for planning, execution, and monitoring
• Proven experience in building funnels that drive sales and customer results
• Proven experience in digital content creation, including a portfolio
• Creative thinker with the ability to innovate and adapt.
• Strong analytical skills and proficiency in
  data-driven decision-making
• Wide range of marketing knowledge from traditional marketing and digital marketing including but not limited to search engine marketing, search engine optimization, social media marketing, email marketing, native advertising, affiliate marketing, and influencer marketing
• Excellent writing and editing skills in English
• Experience with content management systems (CMS)
• Knowledge of SEO and web traffic metrics
• Proficiency in online marketing and social media strategy
• Familiarity with social media platforms and their respective audiences
• Strong attention to detail and ability to meet tight deadlines