Digital Marketing Officer

Reverie Esthetic & Hair Center; Makati; In loco; PHP 360.000 - 720.000; Tempo pieno

Descrizione del lavoro

Reverie Esthetic & Hair Center is seeking a Digital Marketing Officer to lead the organisation's digital marketing activities, including campaigns, social media, email marketing, and performance optimisation. The role focuses on strengthening brand visibility, improving customer experience, and supporting lead generation.

The ideal candidate will manage campaigns across web, SEO/SEM, email, and social channels, measure performance, and collaborate with internal teams to enhance landing pages and

Competenze

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related discipline.
• Generally 1 to 3 years of hands-on experience in digital marketing, social media management, or content creation.
• Strong understanding of digital campaign planning, social media management, email marketing, SEO/SEM, analytics, and conversion optimisation.
• Strong analytical, creative, communication, collaboration, and project management skills.

Mansioni

• Plan and execute digital marketing campaigns across web, SEO/SEM, email, social media, and display advertising.
• Maintain the organisation's social media presence across all digital channels.
• Measure and report on the performance of digital marketing campaigns.
• Identify trends and insights, and optimise spend and performance based on findings.
• Lead email marketing activities and improve the system as needed.
• Report directly to the CEO on digital marketing activities and performance.

Conoscenze

Digital marketing

Social media management

Content creation

Analytics

Campaign planning

Email marketing

SEO/SEM

Project management

Collaboration

Formazione

Bachelor's degree in Marketing/Advertising/Communications

Strumenti

Google Analytics

Facebook Ads Manager

Email marketing platform

Descrizione del lavoro

About the role

The Digital Marketing Officer will lead the organisation's digital marketing activities, overseeing campaigns, social media, digital assets, email marketing, and performance optimisation to strengthen brand visibility, improve customer experience, and support lead generation.

Key responsibilities

• Plan and execute digital marketing campaigns across web, SEO/SEM, email, social media, and display advertising.
• Perform quality assurance for graphics, videos, and marketing materials.
• Maintain the organisation's social media presence across all digital channels.
• Measure and report on the performance of digital marketing campaigns.
• Identify trends and insights, and optimise spend and performance based on findings.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimise the user experience.
• Use analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints.
• Act as the head of the social media marketing team.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies and provide thought leadership and recommendations for adoption where appropriate.
• Lead email marketing activities and improve the system as needed.
• Report directly to the CEO on digital marketing activities and performance.
• Create end-to-end campaigns for social media.
• Create end-to-end campaigns for email marketing.

What we're looking for

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related discipline.
• Generally 1 to 3 years of hands-on experience in digital marketing, social media management, or content creation.
• Strong understanding of digital campaign planning, social media management, email marketing, SEO/SEM, analytics, and conversion optimisation.
• Strong analytical, creative, communication, collaboration, and project management skills.