Digital Marketing Manager

LCC - Liberty Commercial Center Inc.; Tabaco; On-site; PHP 893,000 - 1,562,000; Full time

Job summary

Liberty Commercial Center Inc. in the Philippines is seeking a Digital Marketing Manager to drive strategies across online channels, boost brand visibility, and engage customers with compelling campaigns.

You will oversee SEO/SEM, content and social media, email marketing, and CRM initiatives, analyze data with Google Analytics, and collaborate with teams to support promotions, openings, and growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, preferably within the retail or supermarket industry.
• Strong knowledge of digital marketing techniques, platforms, and tools, including SEO, SEM, social media marketing, email marketing, and content management systems (CMS).
• Proficiency in web analytics tools (e.g., Google Analytics) and data-driven decision-making.
• Excellent written and verbal communication skills, with the ability to create compelling content for various digital channels.
• Knowledge of CRM systems and email marketing platforms.

Responsibilities

• Develop and implement digital marketing strategies aligned with overall marketing and business objectives.
• Manage the company’s online presence and branding, including website, SEO, social media, content, and online reputation.
• Plan and optimize paid digital advertising campaigns to increase customer engagement, online sales, and store traffic.
• Develop email marketing and CRM initiatives, utilizing customer segmentation and personalization to drive retention and repeat purchases.
• Monitor digital marketing analytics and KPIs, providing insights and recommendations to improve campaign performance and ROI.
• Conduct market and competitor research to identify digital trends, customer behavior, opportunities, and areas for improvement.
• Collaborate with internal teams and external partners to ensure digital marketing initiatives support brand campaigns, promotions, store openings, and business goals.

Skills

Digital marketing

SEO

Content marketing

Analytics

Communication

CRM platforms

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

CMS

CRM platforms

Email marketing platforms

Job description

The Digital Marketing Manager is responsible for driving and executing digital marketing strategies to promote the store's products and services, enhance brand awareness, and engage customers through online channels. He shall leverage various digital platforms and tools to create effective marketing campaigns, optimize online presence, and drive customer acquisition and loyalty. The Digital Marketing Manager shall collaborate with cross-functional teams to ensure alignment with overall marketing goals and deliver measurable results in terms of online visibility, website traffic, and conversion rates.

Duties and Responsibilities:

• Develop and implement digital marketing strategies aligned with overall marketing and business objectives.

• Manage the company’s online presence and branding, including website, SEO, social media, content, and online reputation.

• Plan and optimize paid digital advertising campaigns to increase customer engagement, online sales, and store traffic.

• Develop email marketing and CRM initiatives, utilizing customer segmentation and personalization to drive retention and repeat purchases.

• Monitor digital marketing analytics and KPIs, providing insights and recommendations to improve campaign performance and ROI.

• Conduct market and competitor research to identify digital trends, customer behavior, opportunities, and areas for improvement.

• Collaborate with internal teams and external partners to ensure digital marketing initiatives support brand campaigns, promotions, store openings, and business goals.

Key Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.

• Proven experience in digital marketing, preferably within the retail or supermarket industry.

• Strong knowledge of digital marketing techniques, platforms, and tools, including SEO, SEM, social media marketing, email marketing, and content management systems (CMS).

• Proficiency in web analytics tools (e.g., Google Analytics) and data-driven decision-making.

• Excellent written and verbal communication skills, with the ability to create compelling content for various digital channels.

• Knowledge of CRM systems and email marketing platforms.