Digital Marketing Manager

Private Advertiser; Pasig; On-site; PHP 600,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Career development

Dynamic work environment

Access to cutting-edge tools

Job summary

Private Advertiser is seeking a Digital Marketing Manager to oversee strategy, execution, and optimization of the online-to-offline funnel. You will drive campaigns across SEO/SEM, email, social media, and display ads to boost visibility, traffic, and ROI.

You will manage budgets, mentor team members, collaborate with internal and external partners, and ensure data-driven decisions through analytics and KPI tracking.

Qualifications

• Minimum 2–3 years of exclusive digital marketing experience.
• Experience in designing and executing campaigns for ecommerce, retail or financial services.
• Strong SEO/SEM, email, social media and display advertising skills.
• Proven ability to lead and manage teams.

Responsibilities

• Develops and implements digital marketing strategies across channels.
• Manages online lead generation campaigns and analyzes ROI.
• Oversees the marketing funnel for online-to-offline conversions.
• Defines budgets and allocates resources across media.
• Drives digital projects to hit customer acquisition goals.
• Monitors campaigns with web analytics and KPI reporting.

Skills

Campaign design

SEO/SEM

Email marketing

Social media ads

Leadership

Communication

Creative design

Education

Bachelor's Degree in Marketing

Digital marketing certification

Tools

Google Analytics

Google Tag Manager

Job description

About the Role

The Digital Marketing Manager is responsible for managing the entire marketing and sales funnel, with a focus on converting online leads into offline sales through an online-to-offline model. This role encompasses all aspects of digital marketing, from strategy development to execution, and involves close collaboration with both internal teams and external partners.

What You'll Be Doing

1. Develops and implements comprehensive digital marketing strategies, covering Search Engine Optimization (SEO) and Search Engine Marketing (SEM) , email, social media and display advertising in order to boost online visibility, drive targeted traffic, and enhance ROI.

2. Manages and optimizes online lead generation campaigns, providing actionable insights in order to boost performance and improve results.

3. Oversees the digital marketing funnel, ensuring efficient conversion from online leads to offline sales to increase overall sales efficiency and revenue

4. Defines and manages marketing budgets, strategically allocating resources across media channels and platforms in order to maximize ROI and optimize campaign effectiveness.

5. Drives digital projects and initiatives in order to achieve customer acquisition goals.

6. Monitors and report on campaign performance, including web analytics, ROI, and other key metrics in order to ensure data-driven decision-making and optimize marketing effectiveness.

7. Collaborates with cross-functional teams and digital agencies to execute and manage campaigns effectively.

8. Ensures the proper development and management of digital assets, including websites, social media platforms, and mobile apps in order to enhance user engagement and brand consistency.

9. Identifies market trends and optimize marketing strategies based on insights to drive improved performance and achieve business objectives.

10. Manages community engagement and content creation for digital campaigns in order to boost brand loyalty and drive higher engagement rates.

11. Evaluates, coaches, and recognizes direct reports and staff, aligning appraisals with agreed KPIs in order to drive high performance and sustained engagement within the Department.

12. Performs other tasks given by the company official as the need arises.

Basic Requirements

Bachelor’s Degree in Marketing or a related field.

Certification in digital marketing is a plus.

Professional Experience:

2-3 years of exclusive experience in digital marketing.

Skills Required:

• Proven experience in designing and managing marketing campaigns, particularly in e-commerce, retail, or financial services.
• Strong expertise in SEO/SEM, marketing databases, email, social media, and display advertising.
• In-depth knowledge of digital media touchpoints (paid media) and mar-tech platforms (e.g., Google Analytics, Google Tag Manager).
• Creative and keen eye for design and aesthetics.
• Excellent written and verbal communication skills.
• Exceptional leadership and team management skills.

What We Offer

• Competitive salary with performance-based incentives
• Opportunities for professional growth and career development
• A dynamic and supportive work environment
• Access to cutting-edge tools and technologies for digital marketing initiatives