Digital Marketing Manager

Private Advertiser

Philippines

On-site

PHP 600,000 - 1,200,000

Full time

5 days ago

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Benefits offered by this job

Competitive salary

Career development

Dynamic and supportive work env

Access to cutting-edge tools

Job summary

Private Advertiser in the Philippines is seeking a Digital Marketing Manager to lead the online-to-offline sales funnel and oversee end-to-end digital marketing initiatives. The role covers SEO, SEM, email, social media, and display advertising to boost visibility and ROI.

You will manage lead generation campaigns, optimize budgets, drive digital projects, and collaborate with internal teams and external partners to enhance engagement and revenue.

Qualifications

Bachelor’s degree in Marketing or related field.
Digital marketing certification is a plus.

Responsibilities

Develops and implements comprehensive digital marketing strategies across SEO, SEM, email, social, and display ads to boost visibility and ROI.
Manages online lead generation campaigns and provides actionable insights to improve performance.
Oversees the digital marketing funnel to convert leads to offline sales and increase revenue.
Defines and manages marketing budgets across media channels to maximize ROI.
Drives digital projects to achieve customer acquisition goals.
Monitors campaign performance using web analytics and ROI metrics for data-driven decisions.
Collaborates with cross-functional teams and agencies to execute campaigns.
Ensures development and management of digital assets across websites and social media to boost engagement.
Identifies market trends and optimizes strategies to achieve business objectives.
Manages community engagement and content creation to boost brand loyalty.

Skills

Campaign design

Campaign management

SEO/SEM

Email marketing

Social media

Display advertising

Digital analytics

Google Analytics

Google Tag Manager

Creative design

Written communication

Verbal communication

Leadership

Team management

Education

Bachelor's degree in Marketing

Digital marketing certification

Tools

Google Analytics

Google Tag Manager

Email platforms

CRM systems

Job description

About the Role

The Digital Marketing Manager is responsible for managing the entire marketing and sales funnel, with a focus on converting online leads into offline sales through an online-to-offline model. This role encompasses all aspects of digital marketing, from strategy development to execution, and involves close collaboration with both internal teams and external partners.

What You'll Be Doing

1. Develops and implements comprehensive digital marketing strategies, covering Search Engine Optimization (SEO) and Search Engine Marketing (SEM) , email, social media and display advertising in order to boost online visibility, drive targeted traffic, and enhance ROI.

2. Manages and optimizes online lead generation campaigns, providing actionable insights in order to boost performance and improve results.

3. Oversees the digital marketing funnel, ensuring efficient conversion from online leads to offline sales to increase overall sales efficiency and revenue

4. Defines and manages marketing budgets, strategically allocating resources across media channels and platforms in order to maximize ROI and optimize campaign effectiveness.

5. Drives digital projects and initiatives in order to achieve customer acquisition goals.

6. Monitors and report on campaign performance, including web analytics, ROI, and other key metrics in order to ensure data-driven decision-making and optimize marketing effectiveness.

7. Collaborates with cross-functional teams and digital agencies to execute and manage campaigns effectively.

8. Ensures the proper development and management of digital assets, including websites, social media platforms, and mobile apps in order to enhance user engagement and brand consistency.

9. Identifies market trends and optimize marketing strategies based on insights to drive improved performance and achieve business objectives.

10. Manages community engagement and content creation for digital campaigns in order to boost brand loyalty and drive higher engagement rates.

11. Evaluates, coaches, and recognizes direct reports and staff, aligning appraisals with agreed KPIs in order to drive high performance and sustained engagement within the Department.

12. Performs other tasks given by the company official as the need arises.

Basic Requirements

Bachelor’s Degree in Marketing or a related field.

Certification in digital marketing is a plus.

Professional Experience:

2-3 years of exclusive experience in digital marketing.

Skills Required:

Proven experience in designing and managing marketing campaigns, particularly in e-commerce, retail, or financial services.
Strong expertise in SEO/SEM, marketing databases, email, social media, and display advertising.
In-depth knowledge of digital media touchpoints (paid media) and mar-tech platforms (e.g., Google Analytics, Google Tag Manager).
Creative and keen eye for design and aesthetics.
Excellent written and verbal communication skills.
Exceptional leadership and team management skills.

What We Offer