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Job summary
A leading tools company in the Philippines is seeking a Digital Marketing Manager to develop and implement strategies that drive brand awareness and sales. The role involves supervising a team of specialists and analyzing campaign performance using tools like Google Analytics. The ideal candidate has 1-3 years of experience and a Bachelor's degree in Marketing or a related field.
Qualifications
1-3 years of experience in digital marketing roles
Proficiency in sales and marketing strategies
Experience with campaign performance monitoring
Responsibilities
Develop and implement digital marketing strategies
Supervise a team of digital marketing specialists
Monitor and analyze campaign performance
Skills
Digital marketing
SEO
Google Analytics
Social media management
Content creation
PPC
Education
Bachelor's degree in Marketing, Business, or related field
Job description
Responsibilities
Develop and implement digital marketing strategies to drive brand awareness, engagement, and sales.
Supervise and manage a team of digital marketing specialists, including SEO, content, PPC, and social media experts.
Oversee the execution of online campaigns, ensuring alignment with company goals and objectives.
Monitor and analyze campaign performance using tools like Google Analytics, adjusting strategies as needed to optimize results.
Manage the digital marketing budget, ensuring cost-effective spending across all campaigns and platforms.
Stay updated with the latest trends in digital marketing, SEO, SEM, and social media to ensure the company remains competitive.
Track competitor activities and industry trends to identify new opportunities for digital growth.
Qualifications
Educational Qualifications: Bachelor’s degree in Marketing, Business, or related field.
Experience Level: 1-3 years of experience in digital marketing roles.
Skills and Competencies: Proficiency in sales and marketing, social media management, Google Analytics, and campaign performance monitoring.