Digital Marketing Manager

SKILLS DEVELOPMENT ACADEMY PTE LTD; Santo Niño 1st; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

SKILLS DEVELOPMENT ACADEMY PTE LTD is seeking a performance-driven Digital Marketing Manager to strengthen its digital presence in the Philippines. You will manage and optimise digital channels, including the website, search presence and online campaigns, to support customer acquisition and engagement.

The role requires a degree in Marketing or related field, experience in SEO/SEM, analytics, and ability to translate data into actionable campaigns.

Qualifications

• Diploma or Degree in Marketing, Digital Marketing, Business, Communications or related field.
• Experience in digital marketing, website management, SEO, SEM or performance marketing.
• Ability to analyse data and draw performance insights.
• Understanding of digital customer journeys and conversion principles.
• Strong project management and stakeholder coordination.

Responsibilities

• Develop and execute digital marketing strategies to increase brand awareness, website traffic and lead generation.
• Manage and optimise the company website including content updates and landing pages.
• Plan and manage search engine marketing and other paid campaigns.
• Improve organic visibility through SEO initiatives.
• Monitor performance with analytics and reporting tools.
• Identify opportunities to improve digital conversion rates and customer experience.
• Conduct keyword, competitor and market research to support campaigns.
• Collaborate with internal teams to develop campaigns for products and services.
• Create and optimise digital marketing content and assets.
• Track key metrics and provide regular performance reports and recommendations.
• Stay updated on digital marketing trends and platforms.

Skills

Digital marketing

SEO

SEM

Analytics

Content marketing

Campaign management

Project management

Stakeholder management

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

Google Ads

SEO tools

Job description

About the Role

We are looking for a performance-driven Digital Marketing Manager to strengthen our digital presence, improve online visibility and support business growth through effective digital marketing strategies.

You will manage and optimise our digital channels, including our website, search presence and online campaigns, while working closely with internal stakeholders to improve customer acquisition and engagement.

Key Responsibilities

• Develop and execute digital marketing strategies to increase brand awareness, website traffic and lead generation.

• Manage and optimise the company website, including content updates, landing pages and user journeys.

• Plan and manage search engine marketing and other paid digital campaigns.

• Drive search engine optimisation initiatives to improve organic visibility and search rankings.

• Monitor website and campaign performance using analytics and reporting tools.

• Identify opportunities to improve digital conversion rates and overall customer experience.

• Conduct keyword, competitor and market research to support campaign planning.

• Work with internal teams to develop digital campaigns for products, services and key business initiatives.

• Support the creation and optimisation of digital marketing content and campaign assets.

• Track key digital marketing metrics and provide regular performance reports and recommendations.

• Stay updated on digital marketing trends, platform developments and emerging technologies.

Requirements

• Diploma or Degree in Marketing, Digital Marketing, Business, Communications or a related field.

• Relevant experience in digital marketing, website management, SEO, SEM or performance marketing.

• Comfortable working with data and using performance insights to make recommendations.

• Strong understanding of digital customer journeys and online conversion principles.

• Good project management and stakeholder coordination skills.

• Able to work independently and manage multiple campaigns and priorities.

• Experience with analytics, advertising or website management tools will be an advantage.