Digital Marketing Manager

D2B; Metro Manila; A distancia; PHP 1.116.000 - 1.339.000; Jornada completa

Descripción de la vacante

D2B is seeking a Senior Marketing Strategist to own our marketing engine, bridging growth strategy with hands-on execution across SEO, paid ads, CRM automation, and multi-channel campaigns.

You will build in-house capabilities, optimize content and CRM workflows, and drive high-converting leads for premium outdoor products. Australian business hours and cross-border collaboration are expected.

Formación

• 5+ years of demonstrable digital marketing experience at senior level (Strategist/Growth Marketer/Digital Marketing Manager).
• Experience independently managing five-figure ad budgets across Google Ads and Meta Ads Manager with measurable ROI/ROAS.
• Strong SEO competence with top rankings for high-intent keywords.

Responsabilidades

• SEO & Organic Growth: audit and execute technical, on-page, and off-page SEO strategies to secure dominant Google rankings.
• Paid Performance & Demand Gen: manage and scale paid campaigns across Google Ads and Meta Ads Manager with end-to-end budget accountability.
• Website Architecture, UX & Technical Oversight: lead pre-launch QA, optimize UX, responsiveness and conversion paths; oversee CMS updates.
• CRM, Automation & Lead Nurturing: implement and optimize automated lead workflows in Odoo CRM; ensure data hygiene and journey attribution.
• Campaign Strategy & Creative Production: design seasonal roadmaps, campaigns, multi-channel launch strategies and cross-channel copy/assets.
• Print Production & Event Collateral: coordinate print collateral for expos and promotions, ensuring brand consistency.
• Analytics, Attribution & Commercial Reporting: establish dashboards and deliver weekly/monthly performance reports with revenue-focused optimizations.

Conocimientos

Digital marketing

SEO

CRM automation

Paid campaigns

Content optimization

Herramientas

Google Ads

Meta Ads Manager

Odoo CRM

CMS

Descripción del empleo

Position : Senior Marketing Strategist / Digital Marketing Manager

Salary : PHP 100,000 - 120,000 per month

Working Hours & Conditions: Observing Australian Business Hours

Holidays : Observing Australian holidays

ROLE OVERVIEW:

A rapidly expanding Australian manufacturer of premium hybrid off-road caravans is seeking a strategic, self-directed Senior Marketing Strategist to take full ownership of its marketing engine. As the business transitions away from an external agency model, this role bridges high-level commercial growth strategy with hands‑on, multi-channel execution. You will drive organic visibility, run performance ad campaigns, optimize CRM automation, and deliver consistent, high‑converting sales leads for high‑ticket outdoor adventure vehicles. If you thrive on autonomy, commercial accountability, and taking a brand’s digital and physical presence to the next level without micromanagement, this is your launchpad.

RESPONSIBILITIES:

1. Search Engine Optimization & Organic Growth

• Audit and execute comprehensive technical, on-page, and off-page SEO strategies to secure dominant Google rankings for competitive niche and industry terms.

• Conduct ongoing competitor intelligence, keyword discovery, and content optimization to capture high‑intent organic traffic.
• Optimize architecture, metadata, and landing pages to lift conversion rates across all organic entry points.

2. Paid Performance & Demand Generation

• Manage and scale paid acquisition across Google Ads, Meta (Facebook & Instagram), and re‑targeting channels with end‑to‑end budget accountability.
• A/B test ad creative, copy angles, and audience segments to decrease Cost Per Acquisition (CPA) while boosting lead quality for high‑ticket inquiries.
• Track and report on ROAS, lead‑to‑opportunity velocity, and cost‑per‑qualified‑lead (CPQL).

3. Website Architecture, UX & Technical Oversight

• Lead pre‑launch technical QA and content auditing for the upcoming website release, ensuring optimal UX, mobile responsiveness, and conversion architecture.
• Oversee day‑to‑day web updates, landing page builds, speed optimization, and basic CMS management.
• Audit and streamline hosting, domain configuration, and DNS settings to successfully transition web management capabilities in‑house.

4. CRM, Automation & Lead Nurturing

• Implement and optimize automated lead workflows, qualification triggers, and multi‑touch nurture sequences within Odoo CRM.
• Bridge the gap between marketing inquiries and sales follow‑up to minimize lead leakage and improve pipeline conversion rates.
• Ensure reliable data hygiene, pipeline tracking, and customer journey attribution.

5. Campaign Strategy & Creative Production

• Design and deploy seasonal promotional roadmaps, consumer campaign calendars, and multi‑channel launch strategies.
• Produce compelling cross‑platform copy and creative assets for social channels, email marketing campaigns, and digital ad funnels.
• Formulate proactive promotional pushes targeting major trade events, peak retail periods, and seasonal outdoor surges.

6. Print Production & Event Collateral

• Coordinate and quality‑check end‑to‑end design and print production for major trade expos and retail promotions (e.g., branded gazebos, flags, pull‑up banners, brochures, and vehicle spec sheets).
• Maintain brand consistency, typography standards, and color profiles across all digital and large‑format physical touchpoints.
• Liaise directly with print vendors and external merchandise suppliers to guarantee on‑time delivery and strict production quality.

7. Analytics, Attribution & Commercial Reporting

• Establish executive dashboards monitoring traffic acquisition, ranking movements, pipeline volume, and bottom‑line marketing ROI.
• Deliver weekly and monthly commercial performance reports with actionable, revenue‑focused optimizations.

• 5+ years of demonstrable digital marketing experience, with a background operating in a Senior Strategist, Growth Marketer, or Digital Marketing Manager capacity.
• Demonstrated track record of independently managing five‑figure ad budgets across Google Ads and Meta Ads Manager with verified ROI/ROAS impact.
• Demonstrated technical and content SEO competence, evidenced by measurable gains in top‑3 Google rankings for high‑intent keywords.
• Hands‑on CMS and web management experience, including landing page optimization, UX reviews, and basic technical maintenance.
• Strong experience with CRM architecture and automated email funnels, preferably with end‑to‑end lead attribution setups.
• Native‑level professional English fluency (written and verbal), with persuasive copywriting and copyediting abilities.
• Demonstrated capability to operate autonomously during Australian business hours, setting priorities and delivering outcomes with minimal oversight.

DESIRED (NOT REQUIRED):

• Direct experience marketing to the Australian consumer landscape, particularly within automotive, off‑road touring, caravan/camping, or high‑value lifestyle manufacturing sectors.
• Practical administrative experience with Odoo CRM or comparable ERP/CRM platforms.
• Working understanding of DNS, domain routing, cPanel/server hosting, and website migration processes.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) or advanced Canva skills for producing print‑ready, bleed‑compliant vector artwork.
• Prior experience successfully insourcing marketing operations from an external agency to an agile in‑house setup.