Digital Marketing Manager (IT Consulting)

D2B; Manila; Remote; PHP 1,000,000 - 1,100,000; Full time

Job summary

D2B, a Philippines-based remote role for a Digital Marketing Manager, seeks to own marketing from scratch for a regional Australian MSP. Reporting to the Director, you will audit the footprint, craft a practical strategy, and execute daily content, SEO, LinkedIn, and lead-generation activities to build brand authority and generate qualified regional Australia leads.

This solo marketing engine will manage website updates, AI-assisted content drafts, simple video/editing in CapCut, and reporting.

Qualifications

• Proven digital marketing experience, especially B2B or IT services.
• Strong SEO knowledge including content and technical basics.
• Excellent written English for business audiences.
• Experience managing LinkedIn for a company with a content calendar.
• Comfortable editing website content in a CMS or builder.
• Able to audit, prioritise and work independently with limited direction.

Responsibilities

• Audit current marketing footprint and craft a practical strategy.
• Create and manage day-to-day content, SEO, LinkedIn, and lead-gen campaigns.
• Build brand authority and generate qualified leads across regional Australia.
• Collaborate with sales to align marketing with the pipeline.
• Track traffic and leads and report results to the Director.

Skills

Digital marketing

SEO

Content writing

LinkedIn management

CMS editing

Independent working

Tools

CapCut

Canva

CRM

Analytics tools

Email marketing platforms

Job description

Position: Digital Marketing Manager

Salary: 2,000-$2,200 AUD/month

Working Hours & Conditions: Australian business hours

Holidays : To follow

ABOUT THE COMPANY:

The client is a regional Australian MSP (Managed Service Provider) based in Coffs Harbour on the NSW (New South Wales) Mid North Coast, founded in 2013. The organization provides end-to-end technology solutions, including managed IT infrastructure, cloud migration, cyber security, telephony/telecommunications, and data cabling.

ROLE OVERVIEW:

The company is hiring a remote, Philippines-based Digital Marketing Manager reporting directly to the Director. The primary mandate is to take complete ownership of marketing from scratch, auditing the current footprint, crafting a practical strategy, and directly executing day-to-day content, SEO (Search Engine Optimization), LinkedIn, and lead-generation campaigns. This role acts as a solo marketing engine designed to build brand authority and generate qualified business leads across regional Australia.

RESPONSIBILITIES:

Audit & Strategy

• Audit the current website, search visibility, social presence and past marketing, and recommend what to fix and prioritise
• Build a clear marketing plan for a managed service provider, with sensible targets, channels and budgets
• Work with the Director and the new Business Development Manager so marketing supports the sales pipeline, with leads handed over cleanly

Content, Website & SEO

• Refresh the website's content and keep it up to date, including service pages and industry pages for medical, real estate, not-for-profit and agriculture clients
• Lead SEO, including optimisation for AI-driven and answer-engine search (GEO), local search and Google Business Profile
• Plan and write regular content such as blogs and case studies, using AI tools to speed up drafts while keeping quality and accuracy high
• Edit simple videos and graphics to support content and social channels

LinkedIn, Social & Campaigns

• Build and run the LinkedIn presence for the company and its people, with a regular content calendar
• Plan and run email and campaign activity to nurture leads and promote services
• Test paid or local campaigns when they make sense, such as search or local advertising.
  

Reporting & Client Offering

• Track traffic, leads, and campaign results, and report simply to the Director
• Over time, help develop a basic marketing report that the Director can offer to his clients as a value-added
• service

Requirements

Non-negotiable

• Proven experience in digital marketing, ideally for B2B, professional services or IT, with both strategy and hands-on execution
• Strong SEO knowledge, including content and technical basics, and awareness of AI and answer-engine search
• Excellent written English, able to write clear, credible content for business buyers
  Experience managing LinkedIn for a business and building a content calendar
• Comfortable editing website content (for example in a CMS or website builder) and using AI tools to work faster
• Able to audit, prioritise and work independently with limited direction

Strong Plus

• Experience marketing managed IT, cyber security, cloud or telecommunications services
• Experience with simple video editing (for example CapCut) and design tools (for example Canva)
• Experience with analytics and reporting tools, and with CRM and email marketing platforms
• Experience building marketing reports for clients
• Experience with local and regional marketing in Australia