Digital Marketing Specialist

Premier Outsource Partners, Inc.; Mabalacat; Presencial; PHP 600.000 - 900.000; Jornada completa

Descripción de la vacante

Premier Outsource Partners, Inc. seeks a Digital Marketing Specialist to drive Google Ads, local SEO, website content, and short-form video editing.

You will own day-to-day marketing initiatives to generate crane-hire enquiries, improve cost per qualified lead, and strengthen local search visibility for South East Queensland while supporting repeat business. You will independently manage campaigns, analyze performance, edit job footage into engaging social content, and connect marketing results

Formación

• 3–5 years of digital marketing experience with proven results in Google Ads.
• Strong knowledge of local SEO, Google Business Profile, WordPress, GA4, and Google Tag Manager.
• Experience creating ad copy, website content, social media captions, and short-form videos, with measurable campaign results.
• Strong analytical, organisational, and communication skills, with commercial awareness and the ability to work independently.

Responsabilidades

• Manage and optimize Google Search campaigns within approved budgets.
• Conduct keyword research, competitor analysis, and search intent analysis.
• Develop and implement bidding strategies to improve campaign performance and lead quality.
• Test and refine ad copy, keywords, and settings to improve conversion rates and reduce cost per qualified lead.
• Monitor campaign spend and identify optimization opportunities.
• Ensure accurate conversion tracking aligned with lead-generation objectives.
• Implement local SEO strategies to improve organic visibility for crane-hire services.
• Manage Google Business Profile for local visibility.
• Update website content through WordPress including service pages and CTAs.
• Identify opportunities to improve landing pages and lead-gen performance.
• Monitor organic performance and suggest practical improvements.
• Edit supplied job footage into short-form social media videos and reels.
• Develop content that supports brand and lead generation, publish content on schedule.
• Coordinate Meta advertising campaigns and monitor performance.
• Assist with lead follow-up and email marketing within scope.
• Configure GA4 and GTM tracking and provide weekly performance reports.

Conocimientos

Google Ads

Local SEO

WordPress

GA4

Google Tag Manager

Conversion tracking

Video editing

Content writing

Analytics

Communication

Herramientas

CRM systems

Google Business Profile

Call tracking

Descripción del empleo

Job Summary

The Digital Marketing Specialist will manage and optimize the digital marketing activities, with a primary focus on Google Ads, local SEO, website content, and short-form social media videos.

The successful candidate will take ownership of day-to-day digital marketing initiatives to generate qualified crane-hire enquiries, improve cost per qualified lead, strengthen local search visibility, and support repeat commercial business across South East Queensland AU.

This is a hands-on role suited to someone who can independently manage campaigns, analyse performance, edit supplied job footage into engaging social content, and connect marketing results to enquiries, quotes, and booked jobs.

Key Responsibilities

Google Ads and Paid Search

• Manage and optimize Google Search campaigns within approved budgets.
• Conduct keyword research, competitor analysis, and search intent analysis to identify relevant opportunities.
• Develop and implement bidding strategies to improve campaign performance and lead quality.
• Test and refine ad copy, keywords, and campaign settings to improve conversion rates and reduce cost per qualified lead.
• Monitor campaign spend, identify underperforming areas, and recommend optimization opportunities.
• Ensure conversion tracking is accurate and aligned with agreed lead-generation objectives.

SEO and Website Optimisation

• Implement local SEO strategies to improve organic visibility for crane-hire services across South East Queensland.
• Manage and optimise the Google Business Profile, including business information, relevant content, and local search visibility.
• Conduct keyword research, basic SEO audits, and on-page optimisation.
• Update and maintain website content through WordPress, including service pages, headings, metadata, and relevant call of action.
• Identify opportunities to improve landing pages, website usability, and lead-generation performance.
• Monitor organic search performance and recommend practical improvements based on available data.

Social Media Content and Video Editing

• Edit supplied job footage into short-form social media videos and reels that showcase client’s services, fleet, and real job activity.
• Begin with a target of two simple reels per week, including one revision round per video.
• Develop useful, engaging content that supports brand awareness, customer trust, and lead generation.
• Manage agreed social content publishing activities and maintain a consistent content schedule.
• Ensure all content is accurate, professional, and aligned with the company’s brand voice.
• Obtain approval for technical lifting information and safety-related claims before publication.

Meta Advertising and Lead Follow-Up

• Manage agreed Meta advertising campaigns and retargeting activities where appropriate.
• Monitor campaign performance and recommend improvements based on lead quality and business objectives.
• Support selected lead follow-up and email marketing activities within the agreed scope.
• Assist with maintaining lead attribution and tracking enquiries through available CRM systems.
• Coordinate with the client to understand enquiry quality, quotation outcomes, and booked jobs.

Analytics, Reporting and Communication

• Configure and monitor GA4 and Google Tag Manager tracking, with specialist support for complex implementations where required.
• Prepare clear weekly performance reports covering campaign activity, qualified enquiries, cost per lead, organic performance, and other relevant metrics.
• Connect marketing performance to quotations and booked revenue where reliable data is available.
• Attend weekly planning meetings with Director and Founder and provide concise updates, recommendations, and priorities.
• Manage workload effectively within working hours.

Qualifications and Requirements

• 3–5 years of digital marketing experience, with proven results in Google Ads campaign management, lead generation, and performance optimisation.
• Strong knowledge of local SEO, Google Business Profile, WordPress, GA4, Google Tag Manager, and conversion tracking.
• Experience creating ad copy, website content, social media captions, and short-form videos, with work samples and measurable campaign results.
• Strong analytical, organisational, and communication skills, with commercial awareness and the ability to work independently and manage competing priorities.
• Preferred: Google Ads certification, experience in Australian service-based or B2B industries, and familiarity with CRM platforms, call tracking, Meta retargeting, landing-page optimisation, and email marketing.

Portfolio Requirements

• Two or more relevant Google Ads or SEO case studies demonstrating their personal contribution and results.
• Two to three examples of short-form social media videos they personally edited.
• Examples of local SEO or WordPress website improvements, where available.