Digital Marketing Manager

Propelrr; Manila; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Propelrr is seeking a Digital Marketing Manager in Manila to lead multi-channel campaigns across SEO, paid media, CRO, content marketing, social media, and copywriting. You will direct a team of digital specialists, drive traffic, engagement, and conversions for diverse clients, and build strong client relationships.

The ideal candidate combines deep digital marketing expertise with a passion for innovation, leveraging AI-powered tools to improve efficiency and deliver measurable results while

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of digital marketing experience across paid and organic channels.
• Proven expertise in paid media, copywriting, and social media campaign management.
• Strong content creation, writing, editing, and storytelling skills.
• Proficiency in analytics and digital tools (Google Analytics, SEMrush, Ahrefs, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads).
• Hands-on experience with major advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads).
• Strong analytical, problem-solving, and data-driven decision-making abilities.
• Excellent project management, organizational, and communication skills.
• Leadership experience in managing and motivating teams.
• Strategic thinker, adaptable in fast-paced environments.
• Relevant digital marketing certifications preferred.
• High attention to detail with ability to manage multiple priorities.

Responsibilities

• Collaborate with creators to deliver high-quality, brand-aligned content.
• Develop and manage content strategies, calendars, and storytelling initiatives.
• Optimize content for SEO and audience engagement across blogs, videos, and infographics.
• Drive organic growth through keyword research, on-page optimization, and link-building.
• Conduct audits and technical improvements to enhance site performance.
• Build and execute organic and paid strategies across social platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok).
• Plan, implement, and optimize paid campaigns; maximize ROI.
• Craft compelling ad copy, web copy, and marketing content to drive conversions.
• Define KPIs, track results, and generate actionable insights; report to clients and stakeholders.
• Oversee end-to-end campaign management, budgets, and reporting.

Skills

Digital marketing

Paid media

Copywriting

Social media management

Content creation

Analytics

Project management

Leadership

Strategy development

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Google Analytics

SEMrush

Ahrefs

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

Job description

Job Description

We are seeking a Digital Marketing Manager to lead and execute multi-channel strategies across SEO, Paid Media, CRO, content marketing, social media, and copywriting. In this leadership role, you will guide a team of digital specialists, driving traffic, engagement, and conversions for diverse clients while building strong relationships. The ideal candidate combines deep expertise in digital marketing with a passion for innovation, leveraging AI-powered tools to optimize efficiency and deliver measurable results, all while staying ahead of evolving industry trends.

Job Description

We are seeking a Digital Marketing Manager to lead and execute multi-channel strategies across SEO, Paid Media, CRO, content marketing, social media, and copywriting. In this leadership role, you will guide a team of digital specialists, driving traffic, engagement, and conversions for diverse clients while building strong relationships. The ideal candidate combines deep expertise in digital marketing with a passion for innovation, leveraging AI-powered tools to optimize efficiency and deliver measurable results, all while staying ahead of evolving industry trends.

Job Responsibilities

Content Management & Marketing

• Collaborate with creators to deliver high-quality, brand-aligned content.
• Develop and manage content strategies, calendars, and storytelling initiatives.
• Optimize content for SEO and audience engagement across blogs, videos, and infographics.

SEO Strategy & Execution

• Drive organic growth through keyword research, on-page optimization, and link-building.
• Conduct regular SEO audits and technical improvements to enhance site performance.

Social Media Management

• Build and execute organic and paid strategies across platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok).
• Create platform-specific content, monitor performance, and engage with online communities.

Paid Media Strategy

• Plan, implement, and optimize paid campaigns.
• Conduct audits, track performance, and maximize ROI.

Copywriting & Strategy

• Craft compelling ad copy, web copy, and marketing content to drive conversions.
• Align messaging with brand voice and campaign objectives.

Conversion Rate Optimization (CRO)

• Analyze user behavior and campaign performance.
• Design A/B tests, optimize user journeys, and improve conversion funnels.

Digital Marketing Leadership

• Oversee end-to-end campaign management, budget allocation, and reporting.
• Stay ahead of industry trends and integrate innovative tools and practices.

Project & Resource Management

• Lead cross-functional teams, manage workflows, and ensure timely project delivery.
• Support talent acquisition, training, and development initiatives.

Performance & Reporting

• Define KPIs, track results, and generate actionable insights.
• Provide clear performance reports to clients and stakeholders.

Client & Agency Interaction

• Act as primary client contact, manage expectations, and present campaign outcomes.
• Ensure smooth daily operations, quality control, and risk management.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 5+ years of digital marketing experience across paid and organic channels
• Proven expertise in paid media, copywriting, and social media campaign management
• Strong content creation, writing, editing, and storytelling skills
• Proficiency in analytics and digital tools (Google Analytics, SEMrush, Ahrefs, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads)
• Hands-on experience with major advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads)
• Strong analytical, problem-solving, and data-driven decision-making abilities
• Excellent project management, organizational, and communication skills
• Leadership experience in managing and motivating teams
• Strategic thinker, adaptable in fast-paced environments
• Relevant digital marketing certifications preferred
• High attention to detail with ability to manage multiple priorities

Minimum Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 5+ years of digital marketing experience across paid and organic channels
• Proven expertise in paid media, copywriting, and social media campaign management
• Strong content creation, writing, editing, and storytelling skills
• Proficiency in analytics and digital tools (Google Analytics, SEMrush, Ahrefs, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads)
• Hands-on experience with major advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads)
• Strong analytical, problem-solving, and data-driven decision-making abilities
• Excellent project management, organizational, and communication skills
• Leadership experience in managing and motivating teams
• Strategic thinker, adaptable in fast-paced environments
• Relevant digital marketing certifications preferred
• High attention to detail with ability to manage multiple priorities