Digital Marketing Lead - Shopify

BruntWork; Philippines; Remote; PHP 344,000 - 482,000; Part time

Benefits offered by this job

Permanent work from home

Immediate hiring

Job summary

BruntWork seeks a Digital Marketing Lead to build an e-commerce brand’s core digital ecosystem. You will own Shopify setups, CRO, email automation, paid and organic growth, and AI-driven workflows while mentoring the owner on scalable digital systems.

You’ll collaborate across web development, retention marketing, SEO, and content, guiding the startup’s expansion with practical, hands-on leadership in a remote, part-time capacity.

Qualifications

• Mid-tier digital marketer with startup experience.
• Solid Shopify setup, maintenance, and CRO focus.
• Experience building automated email flows and retention strategies.
• Hands-on with Meta/Google ads and organic growth strategies.
• Familiar with AI tools to accelerate content and workflows.

Responsibilities

• Own Shopify store setup, customization, and high-conversion landing pages.
• Build and optimize email automation flows (welcome, cart, post-purchase).
• Plan and manage Meta and Google ad campaigns for pre-launch and product launch.
• Oversee organic TikTok lead generation and SEO initiatives.
• Develop AI-driven workflows and draft SOPs for scale.
• Mentor founder on digital systems and knowledge transfer.

Skills

Shopify setup

Theme customization

CRO

Site management

Email marketing

Paid acquisition

Organic social growth

SEO

AI tools (ChatGPT/Claude)

Mentorship & system building

Tools

Shopify

Klaviyo

Facebook/Meta Ads

Google Ads

TikTok

SEO tools

Job description

Are you a proven digital marketer with startup experience ready to build an e-commerce brand’s core digital ecosystem from the ground up?

As our Digital Marketing Lead, you will partner directly with the business owner to lead end-to-end setups across web development, automated retention marketing, paid acquisition, organic social leads, and SEO. We are looking for a versatile, mid-level professional skilled in Shopify setup, theme customization, CRO, and site management. Beyond strategy and execution, you will serve as a technical mentor using advanced AI tools (ChatGPT, Claude) to accelerate workflows and guide lead capture. Join us to make a direct impact on our brand's expansion while helping shape our operational systems.

Schedule:

Monday - Friday, Flexible hours during Western Australia Business Hours (Perth / AWST) (20 work hours per week to start, with potential to increase during initial setup/launch phase)

Responsibilities:

• Shopify Store & Website Management: Take full ownership to build, customize, and optimize a high-converting, high-traffic-ready Shopify store, including phased landing pages (pre-launch email capture leading to full launch) and CRO strategies to maximize conversions.
• Email Marketing Automation: Set up Klaviyo (or equivalent platform), build core automated lifecycle flows (welcome series, abandoned cart, post-purchase), and execute targeted campaigns to nurture pre-launch leads and drive retention.
• Paid Acquisition (Meta & Google Ads): Design, launch, and manage both Meta (Facebook/Instagram) and Google Ad campaigns for pre-launch audience building, paid search visibility, and product launch conversion.
• TikTok & Organic Lead Generation: Oversee organic TikTok operations to capture, engage, and convert organic video traffic into qualified customer leads.
• SEO & Organic Growth: Implement e-commerce SEO best practices to drive long-term organic visibility and search traffic.
• AI-Driven Workflows & SOP Creation: Utilize generative AI tools (ChatGPT, Claude, etc.) to streamline content generation, build scalable marketing workflows, and draft operational SOPs.
• Knowledge Transfer & Mentorship: Guide and educate the business owner on implemented digital systems, ensuring smooth operations as the startup scales.

Requirements:

• Experience Level: Mid-Tier Digital Marketer with proven experience supporting or working within a startup environment.
• Website & E-Commerce Platforms: Solid track record in Shopify setup, maintenance, theme customization, CRO, and overall site management.
• Email Marketing Platforms: Practical experience building automated flows, list segmentation, and retention strategies in Klaviyo or similar email marketing tools.
• Multi-Channel Paid & Organic Growth: Hands-on experience executing Meta Ads, Google Ads, e-commerce SEO, and organic TikTok audience/lead generation strategies.
• AI Tool Proficiency: Active adoption and practical experience using AI platforms (ChatGPT, Claude) to maximize content creation, marketing efficiency, and documentation.
• System Builder & Educator Mindset: Excellent communication skills with the ability to simplify digital infrastructure, write SOPs, and guide non-technical startup founders.
• Permanent work from home
• Immediate hiring