E-Commerce Marketing Manager

ZigZag Philippines; Pasig; Remote; PHP 600,000 - 1,200,000; Full time

Job summary

ZigZag Philippines is seeking a hands-on E‑Commerce Marketing Manager to own the growth of a single direct‑to‑consumer product line. This remote role operates on Dubai business hours (GST, UTC+4) with the primary UK customer base, focusing on paid campaigns, content creation, and online sales growth.

You will optimise campaigns, manage store experience, and plan email/SMS journeys to boost repeat purchases, while monitoring GA4 and platform analytics for weekly insights.

Qualifications

• 3 to 5+ years in e-commerce or performance marketing, with a proven track record of driving B2C online sales.
• Strong hands‑on experience running paid social and paid search campaigns with meaningful monthly budgets.
• Demonstrated ability to create or direct high‑performing ad creative and content.
• Solid understanding of e-commerce platforms such as Shopify, Woo Commerce or similar.
• Confidence with analytics tools (GA4, Meta Ads Manager, Google Ads) and a data‑driven approach to decision making.
• Experience with email marketing platforms such as Klaviyo or Mailchimp.
• Excellent written and spoken English, with a natural feel for consumer‑facing copy.
• Self‑motivated, organised and comfortable working independently in a remote setup.

Responsibilities

• Own the paid acquisition strategy across Meta, Google, TikTok and other channels, including budget allocation and bid strategy.
• Build, launch and optimise campaigns against ROAS, CPA and revenue targets.
• Create and brief short-form video, static ads, UGC-style creative, product photography direction and ad copy.
• Run structured creative testing to identify winning hooks and formats, and scale what works.
• Manage the online store experience to lift conversion rate and average order value.
• Plan and execute email and SMS flows and campaigns to drive repeat purchases and CLV.
• Plan promotional calendars around UK retail moments like Black Friday and Christmas.
• Track performance through GA4, platform analytics and e-commerce reporting; report weekly.
• Collaborate with freelancers or agencies and manage outputs.
• Stay updated on UK consumer trends and ad regulations (ASA/CAP).

Skills

Paid social

Paid search

Content creation

Analytics

Email marketing

Tools

GA4

Meta Ads Manager

Google Ads

Shopify

Woo Commerce

Klaviyo

Mailchimp

Job description

About the role

We're looking for a hands‑on E-Commerce Marketing Manager to own the growth of a single direct‑to‑consumer product line. You'll plan, launch and optimise paid campaigns, create the content that feeds them, and be directly accountable for online sales. This is a remote role working Dubai business hours (GST, UTC+4), with our primary customer base in the United Kingdom.

Key responsibilities

• Own the paid acquisition strategy across Meta (Facebook and Instagram), Google (Search, Shopping and Performance Max), Tik Tok and other relevant channels, including budget allocation and bid strategy
• Build, launch and continuously optimise campaigns against clear targets for ROAS, CPA and revenue
• Create and brief scroll‑stopping content: short‑form video, static ads, UGC‑style creative, product photography direction and ad copy
• Run structured creative testing to identify winning hooks, angles and formats, and scale what works
• Manage and optimise the online store experience (product pages, landing pages, offers and bundles) to lift conversion rate and average order value
• Plan and execute email and SMS flows and campaigns to drive repeat purchases and customer lifetime value
• Plan promotional calendars around key UK retail moments (Black Friday, Christmas, Boxing Day, Mother's Day, summer sales and so on)
• Track performance through GA4, platform analytics and e-commerce reporting, and report weekly on results, insights and next steps
• Work with freelancers, creators or agencies where needed, and manage their output
• Keep across UK consumer trends, competitor activity and advertising regulations (including ASA and CAP code requirements)

About you

• 3 to 5+ years in e-commerce or performance marketing, with a proven track record of driving B2C online sales
• Strong hands‑on experience running paid social and paid search campaigns with meaningful monthly budgets
• Demonstrated ability to create or direct high‑performing ad creative and content
• Solid understanding of e-commerce platforms such as Shopify, Woo Commerce or similar
• Confidence with analytics tools (GA4, Meta Ads Manager, Google Ads) and a data‑driven approach to decision making
• Experience with email marketing platforms such as Klaviyo or Mailchimp
• Excellent written and spoken English, with a natural feel for consumer‑facing copy
• Self‑motivated, organised and comfortable working independently in a remote setup