Digital Marketing and E-commerce Specialist

Globaltize; Philippines; Remote; PHP 248,000 - 413,000; Part time

Job summary

Globaltize is seeking a Digital Marketing and E-commerce Specialist to drive growth for its eco-friendly cleaning service and online store. This part-time, remote role (20 hours/week) requires owning the end-to-end customer acquisition funnel, including organic and paid channels, content creation, and lifecycle emails.

You will optimize campaigns to build brand trust and generate high-quality leads for the online store.

Qualifications

• Proven background in digital marketing and lead generation.
• Hands-on experience with Meta Ads Manager for Facebook/Instagram campaigns.
• Strong Shopify expertise including SEO and storefront optimization.
• Video editing and multimedia content creation for social platforms.
• End-to-end customer acquisition funnels and CRO understanding.
• Excellent written and verbal communication skills.
• University degree or equivalent.

Responsibilities

• Edit and produce engaging video content and multimedia social posts to drive brand awareness and customer acquisition.
• Plan, execute, and oversee an organic social media strategy across core platforms like Facebook and Instagram.
• Build, manage, and optimize paid advertising campaigns using Meta Ads Manager.
• Draft and launch email campaigns and newsletters across channels.
• Analyze store analytics and campaign performance to identify drop-offs and optimize checkout.
• Track Shopify and ad metrics to maximize ROAS and conversions.
• Collaborate with the business owner to align campaigns with brand and product strategy.

Skills

Digital marketing

Lead generation

E-commerce growth

SEO

Video editing

Analytics

Email campaigns

Communication

Education

University degree

Tools

Meta Ads Manager

Shopify

SEO tools

Google Analytics

Job description

Digital Marketing and E-commerce Specialist

• Work Hours: Part-time (20 hours per week)
• Location: 100% Remote, Philippines

Overview

Are you a commercially-minded digital marketer ready to drive meaningful growth for a mission-driven brand?

Our client is an innovative eco-friendly cleaning service and e-commerce store dedicated to offering sustainable, high-quality consumer products. Reporting directly to the business owner, this remote role is designed for a self-directed marketer to take full ownership of their end-to-end customer acquisition funnel. In this position, you will execute a dynamic digital marketing strategy across organic and paid channels to build brand trust, expand their audience, and generate highly qualified leads for their online store.

Key Responsibilities

• Edit and produce engaging video content and multimedia social posts that drive brand awareness and customer acquisition.
• Plan, execute, and oversee an organic social media strategy across core platforms, including Facebook and Instagram.
• Build, manage, and continuously optimize paid advertising campaigns using Meta Ads Manager.
• Draft and launch effective email campaigns and newsletters across channels, primarily utilizing LinkedIn and mailing lists.
• Analyze store analytics and campaign performance to identify drop-off points and optimize the checkout journey.
• Track key Shopify and ad platform metrics to maximize conversion rates and overall return on ad spend (ROAS).
• Collaborate closely with the business owner to ensure all marketing campaigns align with brand positioning and product strategy.

Must-Have Requirements

• Proven background in digital marketing, lead generation, and driving e-commerce growth.
• Demonstrated hands-on expertise with Meta Ads Manager to build and optimize paid Facebook and Instagram campaigns.
• Expert-level command of Shopify, including a proven track record of increasing store visibility and implementing strong SEO practices.
• Strong skills in video editing and multimedia content creation tailored for modern social media platforms.
• Solid understanding of end-to-end customer acquisition funnels and conversion rate optimization (CRO).
• Strong commercial acumen paired with excellent written and verbal communication skills.
• University or college degree.

Nice-to-Have Requirements

• Previous experience marketing eco-friendly products or consumer packaged goods (CPG).
• Experience leveraging modern AI tools to streamline content creation and marketing workflows.

Why Join Us

This is a unique opportunity to directly impact the growth of an eco-conscious brand that prioritizes sustainability and quality. Working alongside an entrepreneur who values creativity and strategic ownership, you will have the autonomy to test new marketing channels, build data-driven strategies, and shape our overall growth trajectory. If you are passionate about digital marketing and want your work to support a cleaner, greener future, we would love to have you on board.