Digital Marketing Lead: Growth & Engagement

Alfamart Trading Philippines, Inc.; Pasay; On-site; PHP 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Health insurance

Employee discounts

Awards

Exclusive membership privileges

Job summary

Alfamart Trading Philippines, Inc. is seeking an Assistant Marketing Manager (Digital) to lead Alfamart’s digital marketing, social media, customer engagement and digital lead-generation strategy in the Philippines.

You will build an integrated digital ecosystem to drive brand awareness, store traffic and engagement across platforms including Facebook, Instagram, TikTok and YouTube. The role focuses on transforming digital marketing into a performance-driven function, with emphasis on customer

Qualifications

• Bachelor’s Degree in Marketing, Advertising, Digital Marketing, or related field
• 5–7 years for assistant level; 7–10 years for manager
• 2–4 years leading a digital, social media or performance‑marketing team
• Retail, FMCG, food, e‑commerce or agencies experience preferred
• Strong experience in digital strategy, social media, paid media, content development, customer engagement and analytics
• Experience in lead generation and corporate brand communication is an advantage
• Strong knowledge of Meta Business Suite, Ads Manager, TikTok, LinkedIn, YouTube, Google Analytics, Looker Studio and related tools

Responsibilities

• Develop Alfamart’s overall digital marketing and customer-engagement strategy.
• Lead digital campaigns across platforms and align with marketing calendar.
• Drive lead-generation programs for franchise, leasing and other business needs.
• Manage content pillars and creator partnerships.
• Monitor performance KPIs and report to stakeholders.
• Ensure proper governance, budgets and timelines.

Skills

Digital strategy

Leadership

Team management

Content development

Analytics

Lead generation

Social media

Education

Bachelor’s Degree in Marketing, Advertising, Digital Marketing, or related field

Tools

Meta Business Suite

Ads Manager

TikTok

LinkedIn

YouTube

Google Analytics

Looker Studio

Job description

Alfamart Trading Philippines, Inc. is seeking an Assistant Marketing Manager (Digital) to lead Alfamart’s digital marketing, social media, customer engagement and digital lead-generation strategy in the Philippines.

You will build an integrated digital ecosystem to drive brand awareness, store traffic and engagement across platforms including Facebook, Instagram, TikTok and YouTube. The role focuses on transforming digital marketing into a performance-driven function, with emphasis on customer