Digital Marketing Specialist

Asiatraders Corporation; Quezon City; On-site; PHP 334,800 - 669,600; Full time

Job summary

Asiatraders Corporation in Quezon City seeks a proactive Digital Marketing specialist to oversee online strategies across social media, plan campaigns, and grow brand presence. You will develop engaging content, monitor performance, and collaborate with sales to drive traffic and engagement.

You will also support marketing events, prepare post-event reports, manage promotional materials, and provide insights from monthly social media analytics to optimize future activities.

Responsibilities

• Oversees online marketing strategies in all social media channels including updates, design, and user experience.
• Plan and execute digital marketing campaigns to raise brand awareness.
• Responsible for increasing traffic flow in all social media channels.
• Develop engaging online content and visuals for social media networking accounts such as Facebook, Instagram, etc.
• Manage day-to-day updates/posts.
• Monitors engagements, clicks/views, and audience reach of each post on a daily basis.
• Works with marketing and sales team members in the development of content for the brand’s websites and social media platforms including banners and promotions.
• Responsible for promoting events, marketing activities, and sponsorship updates on all social media channels.
• Conducts email ; text blasts prior to the event schedule to promote upcoming marketing activities.
• Responsible for the reproduction of printed marketing materials such as posters, tarpaulins, pull-up banners, catalogs, price signage, etc.
• Coordinates with graphic artists regarding the development of new visuals & designs for our products.
• Responsible for monitoring brand mentions across all social media channels and responding to any customer inquiries and complaints online.
• Manage sponsorships and partnerships with the different associations or private sectors to promote brand awareness.
• Make research and analysis of the market trends and competition and recommend effective and appropriate marketing initiatives/advertising or promotions as needed.
• Ensures brand integrity for all online communications.
• Performs other related tasks as may be assigned from time to time.
• Provides assistance during marketing events (ingress, implementation, and egress).
• Ensures that all logistical requirements for the event are set up properly in accordance with the floor plan. Create liquidation reports and other post-event reports submitted by the marketing team.
• Supervises the conduct of inventory of marketing collaterals, giveaways, etc.
• Social media Insights monthly report
• Online campaign results
• Social media Ad expenses report
• Retail store and social media foot traffic & inquiry report
• Retail store and social media customer feedback report
• Other marketing reports related to digital and promotion

Skills

Social media marketing

Content creation

Campaign planning

Analytics & reporting

Brand management

Tools

Facebook Ads

Instagram

Google Analytics

Email marketing platforms

Job description

A. Digital Marketing

• Oversees online marketing strategies in all social media channels including updates, design, and user experience.
• Plan and execute digital marketing campaigns to raise brand awareness.
• Responsible for increasing traffic flow in all social media channels.
• Develop engaging online content and visuals for social media networking accounts such as Facebook, Instagram, etc.
• Manage day-to-day updates/posts.
• Monitors engagements, clicks/views, and audience reach of each post on a daily basis.
• Works with marketing and sales team members in the development of content for the brand’s websites and social media platforms including banners and promotions.
• Responsible for promoting events, marketing activities, and sponsorship updates on all social media channels.
• Conducts email ; text blasts prior to the event schedule to promote upcoming marketing activities.
• Responsible for the reproduction of printed marketing materials such as posters, tarpaulins, pull-up banners, catalogs, price signage, etc.
• Coordinates with graphic artists regarding the development of new visuals & designs for our products.
• Responsible for monitoring brand mentions across all social media channels and responding to any customer inquiries and complaints online.
• Manage sponsorships and partnerships with the different associations or private sectors to promote brand awareness.
• Make research and analysis of the market trends and competition and recommend
• effective and appropriate marketing initiatives/advertising or promotions as needed. Responsible for evaluating customer research, new trends, market conditions & competitor’s data.
• Ensures brand integrity for all online communications.
• Performs other related tasks as may be assigned from time to time.

B. Marketing Events Support

• Provides assistance during marketing events (ingress, implementation, and egress).
• Ensures that all logistical requirements for the event are set up properly in accordance with the floor plan. Create liquidation reports and other post-event reports submitted by the marketing team.
• Supervises the conduct of inventory of marketing collaterals, giveaways, etc.

C. Reportorial

• Social media Insights monthly report
• Online campaign results
• Social media Ad expenses report
• Retail store and social media foot traffic & inquiry report
• Retail store and social media customer feedback report
• Other marketing reports related to digital and promotion