Digital Marketing Assistant

Filinvest Hospitality; San Mateo; Sur place; PHP 167 000 - 290 000; Plein temps

Résumé du poste

Filinvest Hospitality Corporation's Timberland Highlands Resort in San Mateo, Rizal is seeking a Digital Marketing Assistant with at least 6 months of similar experience. You will support brand positioning, create compelling content, manage social channels, and coordinate on-ground activations to drive guest engagement and attendance at our properties.

You'll collaborate with Corporate Marketing and Guest Experience teams to ensure brand consistency and impactful campaigns across digital

Qualifications

• Experience: Minimum of 6 months in digital marketing or related field.
• Ability to craft engaging stories that align with brand narratives.
• Proven track record of managing content across multiple channels.

Responsabilités

• Support targeted marketing campaigns and promotional activities.
• Lead creation of content across digital platforms including photos, videos, reels, blogs and social posts.
• Manage social media channels and drive engagement and online visibility.
• Coordinate on-ground marketing activations and guest experience events.
• Partner with Guest Experience and Corporate Marketing teams for cohesive campaigns.
• Monitor brand consistency and optimize campaigns for reach and conversions.

Connaissances

Content creation

Social media management

Campaign coordination

Storytelling

Community engagement

Description du poste

Filinvest Hospitality Property: Timberland Highlands Resort (San Mateo, Rizal)

Experience: Minimum of 6 months of similar experience

Create exceptional experiences with Filinvest Hospitality. We are hiring a Digital Marketing Assistant with the following expertise:

Brand Launch and Market Positioning

• Support the targeted marketing campaigns and promotional activities.
• Build awareness and establish Timberland Highlands Resort as a distinctive lifestyle destination.
• Execute marketing initiatives that communicate the hotel's unique brand story, guest experience, and value proposition.

Content Creation and Storytelling

• Lead the creation of engaging content across all digital platforms, including photography, videography, reels, short-form videos, blogs, and social media content.
• Develop compelling stories that showcase the hotel's design, local culture, culinary experiences, guest journeys, community partnerships, and curated experiences.
• Coordinate content production to ensure a consistent flow of brand-aligned materials that support marketing, sales, public relations, and guest engagement efforts.

Social Media and Digital Marketing

• Manage the hotel's social media channels, including Facebook, Instagram, TikTok, LinkedIn, and other emerging platforms.
• Drive audience growth, engagement, and online visibility through creative campaigns, community management, and reputation monitoring.
• Coordinate digital advertising efforts and promotional campaigns in partnership with Corporate Marketing.
• Monitor performance metrics and optimize campaigns to maximize reach, engagement, and conversion.

On-Ground Marketing and Activations

• Conceptualize and execute on-ground marketing initiatives that generate awareness, create guest engagement, and attract both local residents and visitors.
• Organize property activations, community events, pop-up experiences, brand collaborations, media familiarization tours, and launch activities.
• Support marketing efforts aimed at increasing traffic to guestrooms, Le Stelle, Ridge Cafe, meetings and events facilities, and other hotel revenue centers.

Partnerships and Community Engagement

• Partner with the Guest Experience team in fostering relationships with local artists, creatives, educational institutions, tourism stakeholders, influencers, and lifestyle brands.
• Support collaborative initiatives that strengthen Timberland Highlands Resort's connection to the local community and enhance brand visibility.
• Identify opportunities for co-promotions, strategic alliances, and destination marketing partnerships.

Corporate Marketing Coordination

• Act as the primary property-level contact for Filinvest Hospitality Corporation's Corporate Marketing Team.
• Ensure local campaigns and content align with brand standards, corporate objectives, and marketing priorities.
• Facilitate timely execution of corporate initiatives while providing local market insights and recommendations.

Brand Awareness and Market Presence

• Accelerates awareness and market penetration for a newly opened hotel.
• Establishes Timberland Highlands Resort as a recognizable and differentiated hospitality brand within the Baguio market.
• Strengthens the property's positioning through consistent storytelling and strategic marketing initiatives.