Brand & Digital Marketing Lead — New Hotel Launch

Filinvest Hospitality Corporation; Baguio; On-site; PHP 446,000 - 781,000; Full time

Job summary

Filinvest Hospitality Corporation seeks a Digital Marketing Officer for Grafik Pine House Baguio to lead branding, content creation, and digital campaigns. The role focuses on launching a distinctive lifestyle destination in Baguio and the Cordilleras, with activities spanning online channels and on-ground activations.

The candidate will craft engaging stories, manage social platforms, and coordinate with Corporate Marketing to ensure brand consistency and local market impact.

Qualifications

• Minimum 6 months of similar experience required.
• Experience in hospitality marketing is a plus.
• Strong storytelling and content development skills.

Responsibilities

• Lead content creation across digital channels (photos, videos, reels, blogs).
• Develop and execute brand and marketing campaigns for Grafik Pine House Baguio.
• Manage social media channels (Facebook, Instagram, TikTok, LinkedIn).
• Coordinate on-ground activations and partnerships with local communities.
• Support corporate marketing alignment and local market insights.

Skills

Digital marketing

Content creation

Social media management

Campaign execution

Brand positioning

Community engagement

Tools

Facebook Ads

Instagram

TikTok

Job description

Filinvest Hospitality Corporation seeks a Digital Marketing Officer for Grafik Pine House Baguio to lead branding, content creation, and digital campaigns. The role focuses on launching a distinctive lifestyle destination in Baguio and the Cordilleras, with activities spanning online channels and on-ground activations.

The candidate will craft engaging stories, manage social platforms, and coordinate with Corporate Marketing to ensure brand consistency and local market impact.