Assistant Manager for Marketing Communications (Hospitality)

Filinvest Development Corporation; Muntinlupa; On-site; PHP 446,400 - 669,600; Full time

Job summary

A leading hospitality firm in the Philippines is seeking an Assistant Manager for Marketing Communications. This role focuses on driving marketing initiatives, managing digital content, and leading social media campaigns. The ideal candidate holds a Bachelor's degree in marketing and has relevant experience in marketing communications. Strong creative skills, as well as proficiency in marketing tools and analytics, are essential. This position offers the opportunity to contribute to diverse hospitality brands and enhance brand engagement.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communication, or a related field.
• Relevant experience in a similar marketing communications role.
• Strong creative and technical skills in campaign development and copywriting.
• Proficient in marketing tools and design software.

Responsibilities

• Manage online and offline communications to increase brand awareness.
• Oversee social media accounts and digital marketing efforts.
• Coordinate with hotel properties for promotions and marketing materials.
• Assist in preparing month-end reports focusing on marketing efforts.
• Create strategies to increase social media engagement.

Skills

Creative skills

Technical skills in campaign development

Project management

Collaboration

Copywriting

Content creation

Education

Bachelor's degree in Marketing, Advertising, Communications, or related field

Tools

Adobe Creative Suite

Canva

Meta Business Suite

Google Analytics

Job description

Assistant Manager for Marketing Communications (Hospitality)

Contribute to the overall success of the marketing communications initiatives and projects, digital marketing strategies and socialmedia campaigns set by the management.

Duties & Responsibilities

• Responsible for managing online and offline communications with internal and external
  stakeholders to increase brand awareness and engagement of Chroma Hospitality, Quest Hotel
  Tagaytay and Timberland Highlands Resort.
• Responsible for the management of social media accounts, brand website and other digital
  marketing efforts (Content marketing, EDM, etc.) for the managed brands of Chroma Hospitality,
  Inc. with a focus on Quest Hotel, Tagaytay and Timberland Highlands Resort and other upcoming
  properties.
• Social Media account management includes writing of captions for posts, creation of social
  media calendar, uploading/posting of content, community management, graphic design if
  needed and social media analytics (Insights).
• Directly coordinates with hotel properties (Quest Hotel, Tagaytay and Timberland Highlands
  Resort and other upcoming properties) for contribution on F&B promos, Rooms promos and
  other materials (e.g. property awards, operating hours, announcements etc.) and other projects needed by the properties.
• Contributes to the overall success and effectivity of marketing communications strategies by
  giving input on the latest trends and industry benchmarks.
• Assists the Digital Marketing Manager in preparing month end reports focusing on PR, socialmedia and other digital marketing efforts.
  
• Assists in copywriting for press releases, blogs and presentation decks for group-wide
  campaigns, international and local roadshows, and other Chroma initiated projects.
• Assists in creating strategies for social media accounts to increase overall engagement rate and
  followers.
• Proactive competitor checks on social media and other channels available.
• Assists in the overall success of the Marketing Communications division through creative inputs on all campaigns and projects initiated by Chroma, Quest Hotel Tagaytay & Timberland Highlands Resort.
• Any additional requirements related to Marketing Communications as deemed necessary by the management.

QUALIFICATIONS

• Bachelors degree in Marketing, Advertising, Communications, or any related field.
• With relevant experience in the same or similar marketing communications role.
• Strong creative and technical skills in campaign development, copywriting, and content creation across digital and traditional platforms.
• Proficient in marketing tools, design software, and analytics platforms (e.g., Adobe Creative Suite, Canva, Meta Business Suite, Google Analytics).
• Excellent written and verbal communication, presentation, and project management skills.
• Ability to collaborate with cross-functional teams and manage multiple campaigns simultaneously.