F&B Marketing Executive

Hospitality Enterprise Resources Corporation; Lapu-Lapu; On-site; PHP 420,000 - 540,000; Full time

Job summary

Crimson Resort & Spa Mactan is seeking a Food & Beverage Marketing Executive to drive campaigns across multiple channels. The role collaborates with F&B, Culinary, Sales, and Marketing teams to translate plans into actionable campaigns, events, and digital initiatives.

The ideal candidate has at least 1 year of related experience and will coordinate promotions, loyalty initiatives, and brand consistency across platforms.

Qualifications

• At least 1 year of experience in a related field.

Responsibilities

• Campaign Planning: Translate marketing plans into campaigns and timelines.
• Coordinate with F&B, Culinary, Sales, and Marketing for aligned execution.
• Monitor trends, guest preferences, and competitor activity for opportunities.
• Track campaign performance and prepare post-campaign reports.
• Events, PR & Partnerships: coordinate events, tastings, trade shows, activations and liaise with vendors.
• Support public relations initiatives and brand collaborations.
• ATL & BTL Marketing: assist in advertising campaigns across print, radio, and digital; implement seasonal promotions and loyalty initiatives.
• Oversee POS materials rollout (in-store displays, signage, etc.).
• Digital & Social Media Marketing: manage calendars, posting, engagement, emails, and performance metrics.
• Content Creation & Brand Consistency: write marketing copies, support shoots, ensure uniform tone across platforms.

Job description

Filinvest Hospitality Property: Crimson Resort & Spa Mactan

Experience: At least 1 year of experience in a related field

Create exceptional experiences with Filinvest Hospitality. We are hiring a Food & Beverage Marketing Executive with the following expertise:

Campaign Planning & Execution

• Assist in translating marketing plans into actionable campaigns and timelines.

• Coordinate with F&B, Culinary, Sales, and Marketing teams to ensure aligned execution.

• Monitor trends, guest preferences, and competitor activities to identify opportunities.

• Track campaign performance and prepare post-campaign reports.

Events, PR & Partnerships

• Coordinate promotional events, tastings, trade shows, and activations.

• Liaise with vendors, suppliers, media, and influencers.

• Support public relations initiatives and brand collaborations.

ATL & BTL Marketing Execution

• Assist in executing advertising campaigns across print, radio, and digital extensions.

• Implement seasonal promotions, tactical offers, and loyalty initiatives.

• Oversee rollout of POS materials such as in-store displays, table tents, and signage.

Digital & Social Media Marketing

• Manage social media calendars, posting, and community engagement.

• Execute email marketing campaigns and monitor performance metrics.

• Update F&B promotions across websites, listings, and digital platforms.

• Track analytics and provide performance insights.

Content Creation & Brand Consistency

• Write marketing copies for social media, website, blogs, emails, and ads.

• Support creative shoots and content production.

• Ensure consistent tone, messaging, and brand identity across platforms.