Digital Marketing and Multimedia Lead

The Laguna Creamery Inc.; Makati; On-site; PHP 670,000 - 1,339,000; Full time

Job summary

The Laguna Creamery Inc. is seeking a Digital Marketing and Multimedia Lead to drive our online presence and multimedia initiatives. You will oversee content creation, campaign management, analytics, and digital partnerships to ensure cohesive digital execution across all online channels.

You will lead a small team, manage budget allocations, and collaborate with brand, sales, and e-commerce to support product launches and growth in a fast-paced startup environment.

Qualifications

• Bachelor’s degree in marketing, Communications, Ecommerce or Digital marketing is preferred.
• Fresh graduates and early-career candidates with growth mindset are welcome.
• 3+ years in a digital marketing role, ideally FMCG or related industries.

Responsibilities

• Develop and execute the brand’s digital marketing strategy across key platforms (social media, search, display, and e-commerce).
• Plan and manage digital campaigns to drive awareness, engagement, and conversion.
• Oversee content planning and publishing across owned channels including social media, website, and email.
• Manage performance marketing initiatives including paid social, search, and retargeting campaigns.
• Analyze campaign performance to generate insights and optimize results.
• Collaborate with brand, sales, and e-commerce teams to support product launches and commercial priorities.
• Manage relationships with external agencies and digital media vendors.
• Monitor digital trends to identify growth opportunities.
• Ensure consistent brand voice and visual identity across digital touchpoints.
• Track KPIs such as reach, engagement, traffic, conversion, and ROI.

Skills

Digital marketing

Campaign management

Analytics & reporting

Team leadership

Budget management

Cross-functional collaboration

Education

Bachelor’s degree in marketing

Tools

Google Analytics

Meta Business Suite

SEO tools

Job description

There's no better joy than giving your best!

"If giving your best is your kind of joy, this is your kind of team."\

I. BASIC FUNCTION

The Digital Marketing and Multimedia Lead is responsible for driving the company's digital marketing strategy and multimedia initiatives to build brand presence, engage target audiences, and support commercial objectives. The role oversees content creation, campaign management, performance analytics, and digital partnerships to ensure cohesive and effective digital execution across all online channels.

II. DUTIES AND RESPONSIBILITIES

• Develop and execute the brand’s digital marketing strategy across key platforms (social media, search, display, and e-commerce).
• Plan and manage digital campaigns to drive awareness, engagement, and conversion aligned with business objectives.
• Oversee content planning and publishing across owned channels including social media, website, and email.
• Manage performance marketing initiatives including paid social, search marketing, and retargeting campaigns.
• Analyze campaign performance and digital analytics to generate insights and continuously optimize results.
• Collaborate with brand, sales, and e-commerce teams to ensure digital initiatives support product launches and key commercial priorities.
• Manage relationships with external agencies, creative partners, and digital media vendors.
• Monitor digital trends, emerging platforms, and consumer behavior to identify new growth opportunities.
• Ensure consistent brand voice and visual identity across all digital touchpoints.
• Track and report key digital KPIs such as reach, engagement, traffic, conversion, and ROI.
• Use analytics tools (e.g., Google Analytics, Meta Business Suite, ad platforms) to evaluate performance and guide strategy.
• Lead and mentor digital marketing team members and coordinate with creative and content teams.
• Manage digital marketing budgets and allocate spend effectively across channels.

III. QUALIFICATION GUIDES

• Bachelor’s degree in marketing, communications, Ecommerce/ Marketing / Digital marketing internships are plus. Internships in digital / ecommerce / tech / marketing companies are a plus
• Open to fresh graduates / early in career, early in their marketing roles as long as they have demonstrated strong growth mindset in learning, doing, and contributing in their roles
• At least 3 years of experience in a digital marketing / marketing role, ideally from FMCG marketing (food or nonfood); open to other industries (agency, tech, other start-ups)
• Must appreciate the BIG and long-term picture and accept the birth pains of a start up
• Can live with ambiguityand uncertainty
• Must desire to BUILD and introduce structure rather than wanting to operate in an already structured environment
• Willing to roll up their sleeves and do things beyond a written job description if it entails getting to the goal of the larger organization
• Must over communicate
• Listening and acting with empathy for the bigger organization; Lead with compassion
• Problem solver, creative thinker, resourceful
• Has a strong entrepreneurial spirit - capable of generating new ideas that can drive growth, able to execute flawlessly and fast, creative in developing solutions, especially for a startup company, willing to learn by startup must be ready to roll up their sleeves and do the test and learns fast.
• Strong communication skills / Able to communicate accordingly to various stakeholders.
• Creative and digital in nature in digital marketing