Digital Marketing Administrator | WFO | ENTEC

Cloudstaff; Philippines; Hybrid; PHP 335.000 - 603.000; Vollzeit

Zusammenfassung

Cloudstaff is seeking a Digital Marketing Administrator in the Philippines to execute end-to-end marketing activities that support the business strategy and grow Top Shelf Concepts’ brand. You will plan and implement marketing campaigns, manage the marketing team, and enhance brand image across channels.

You will also create compelling content (blogs, videos, descriptions), optimize for SEO, and lead lead-generation efforts through newsletters, social media, CRM, and events to drive online

Qualifikationen

• Relevant commercial experience in a similar role within the same industry.
• Strong written and verbal communication skills.
• Ability to develop and implement marketing strategies.

Aufgaben

• Plan, develop and implement marketing strategies aligned with deadlines.
• Lead and manage the marketing and communications team.
• Develop brand image and maintain stakeholder relationships.
• Create SEO-friendly blog, content, videos, and product descriptions.
• Monitor campaigns and provide ROI insights to management.
• Grow newsletter signups and online enquiries.
• Coordinate campaigns with sales and events in hospitality sector.
• Maintain CRM with new client data from web enquiries and eBay.
• Prepare sales presentations and proposals within 24 hours when needed.

Kenntnisse

Customer service focus

Communication

Attention to detail

Commerciality

Teamwork

Time management

Professionalism

Confidence

Change management

Analytical thinking

Initiative

Business awareness

Strategic thinking

Tools

Photoshop

InDesign

Hootsuite

Google Analytics

Twitter

HubSpot

Video Creation

Jobbeschreibung

JOB TITLE Digital Marketing Administrator

POSITION DESCRIPTION

Position Purpose

The purpose of this role is to complete end-to-end marketing activities in line with planned marketing strategy to assist in the achievement of business objectives and grow the Top Shelf Concepts brand.

Main Tasks

Core objectives include: · Plan, develop and implement marketing strategies, marketing communications and PR activities, both external and internal in line with deadlines · Lead and manage the marketing and communications team · Work consistently to develop the Top Shelf Concepts brand and image · Use networking skills engage stakeholders, build, and maintain profitable relationships with stakeholders and develop existing relationships · Support other areas of the business in their strategic and operational goals through marketing and communications awareness The above list is not exhaustive, and the role may change to meet the overall objectives of the company.

Other Duties

Fulfil other duties as reqiured by management and other department personnel as requested/required.

Responsibilities and KPIs

• Responsibility:

  Website

  Management

  Task:

  Elevate Design & Function of Website to be a Sales Machine

  KPI:

  Website accurately reflects current position, increased enquiries, and online sales by min 20%

• Responsibility:

  Ensure Web Forms, Landing pages active and efficient to be used as Lead Magnets.

  Task:

  Website easy to use for segmented Industries, increase online enquiries by 20%

• Responsibility:

  Create Blog, content, Videos, pictures, SEO friendly Product Descriptions

  Task:

  Website accurately reflects current trends in Hospitality industry, and market position

• Responsibility:

  Start, STOP, Keep analysis on all Marketing activities, and track progress

  Task:

  Know what is working, and what is not, and act

• Responsibility:

  Increase Newsletter Sign ups

  Task:

  Increase engagement online

• Responsibility:

  Buffet Equipment Focus

  Task:

  Increase Sales for Buffet Kits

• Responsibility:

  Social Media

  Task:

  Create and Maintain posts on Facebook, Instagram, LinkedIn, Re-Marketing

  Present/explain ROI, including SEO audit to management.

  Keep up to date with current algorithms

  KPI:

  Increased Quality Followers, with awareness, increased sales on website

• Responsibility:

  Sales

  Task:

  Generate Leads for Sales Team

  KPI:

  Leads for Sales Visits weekly

• Responsibility:

  Update team at sales meeting on marketing activity.

  Task:

  Evolve, update, comply Corporate Profile Playbook for consistent up-to-date branding

• Responsibility:

  Work with Team on Sales Marketing activity to promote growth and increased Sales

  Task:

  Campaigns aligned with sales activity, Event Seasons

• Responsibility:

  Assist with Presentations \ PowerPoints \ Proposal for Sales Team

  Task:

  Complete in 24 hrs, when needed

• Responsibility:

  Manage eBay store Monitor ROI

  Task:

  Agreed products on site and site always current and promoted.

• Responsibility:

  Add new clients from web enquiries and sales and eBay sales to CRM

  Task:

  CRM always current with new clients

• Responsibility:

  Nurture Campaigns

  Reporting

  Task:

  Create Buyer Journey emails to segmented database & Send variation of content

  KPI:

  Email nurture started for each Industry segment, with content that related to the Buyer Persona

• Responsibility:

  Newsletter EDM go out on time

  Task:

  1st week of every month

• Responsibility:

  Send variation of content that covers all buyer personas and pain points.

  Task:

  Educational to encourage, Tell Stories, Sell the Why

• Responsibility:

  Monitor email open rates and click-through rates

  Task:

  Weekly Reports, and strategy to improve

• Responsibility:

  Provide Sale Brochure for Warehouse Manager to put in orders, and Salesmen to take to Face 2 Face visits.

  Task:

  Brochures printed -given to Sean monthly, and Salesmen for their road trips

• Responsibility:

  Update, and Complete marketing activity schedule and budget

  Task:

  Always current with season and events in hospitality industry

• Responsibility:

  Branding Consistency – evolve with current trends

  Task:

  Logo Branding innovative, kept modern and on-trend

• Responsibility:

  Management ROI Reports

  Task:

  Report emailed weekly COB Friday showing ROI on AdWords, SEO, Facebook, and progress in Digital Marketing

  KPI:

  Investment returning positive ROI

• Responsibility:

  Print/Design

  Task:

  Organise printing of all marketing collateral, negotiate competitive economical prices.

  KPI:

  Keep TSC top of mind during the B2B marketing cycle

• Responsibility:

  Partnerships

  Task:

  Distributors\Resellers, assist with marketing materials and working relationships, using promotions, to help them sell more

  KPI:

  Catalogue pages, Encourage their socials

• Responsibility:

  Ai

  Task:

  Use ai to assist with tasks, to save time and yet keep quality content

Person Specification

Experience

• Relevant commercial experience in a similar role within a similar industry required

Skills & competencies

• Customer Service Focused: committed to providing exceptional customer service across all channels – written, phone and face to face.
• Communication: the ability to communicate clearly and concisely, varying communication style depending upon the audience.
• Attention to Detail: excellent attention to detail and written skills when communicating with others, both internally and externally.
• Commerciality: ability to apply knowledge in a practical, commercial manner.
• Teamwork: willingness to assist and support others as required and get on with team members.
• Time Management/Organisation: accomplish objectives effectively within time frame given and carry out administrative duties within portfolio in an efficient and timely manner.

Personal attributes

• Professional approach (essential).
• Confident manner (essential).
• Positive approach to change (essential).

Other

• Familiar with Photoshop, InDesign, Hootsuite, Google Analytics, Twitter
• Advanced knowledge of Microsoft Office suite and Apple products
• Need to use HubSpot for Email Nurture campaigns
• Video Creatio

Required qualities

• Professional approach.
• Ability to work under pressure.
• Organisational and time management skills.
• Excellent attention to detail.
• Good self-presentation.

Desired competencies

• Analytical thinking.
• Initiative.
• Business awareness.
• Tenacity.
• Strategic thinking.

Tools this candidate will need to know how to use

• Embrace Ai and use effectively.
• PlatformsHubSpotFacebook - Meta suiteInstagramPinterestLinkedInYoutubeShopify websiteCanvaSinch SMSMailchimpWixGoogle Suite