Digital Marketing Administrator | WFO | ENTEC

Cloudstaff Philippines Inc.; Philippines; On-site; PHP 500,000 - 900,000; Full time

Job summary

Cloudstaff Philippines Inc. is seeking a marketing/CRM focused professional to elevate the company website as a sales machine. You will drive online inquiries, improve forms, landing pages, and content such as blog posts, videos and SEO descriptions to reflect current hospitality market trends.

You will create and manage social media campaigns (Facebook, Instagram, LinkedIn) and nurture campaigns, aiming to increase newsletter signups, engagement and overall lead generation for the sales team.

Qualifications

• Customer service across all channels – written, phone and face to face.
• Clear and concise communication tailored to respective audiences.
• Excellent attention to detail in written communication and admin tasks.
• Ability to apply knowledge in a practical, commercial manner.
• Willingness to assist and support others and work with the team.
• Efficient time management and organisation to meet objectives.

Responsibilities

• Elevate website design and functionality to drive online sales.
• Ensure web forms and landing pages are active and efficient as lead magnets.
• Create blogs, content, videos and SEO friendly product descriptions.
• Maintain campaigns with up-to-date branding and messaging.
• Generate leads for the sales team and update on activities.
• Develop and manage newsletters and nurture campaigns.

Skills

Customer service

Communication

Attention to detail

Commerciality

Teamwork

Time management

Job description

Job Description

Responsibility

Task

What Success Looks Like / KPI

Website

Management

Elevate Design & Function of Website to be a Sales Machine

Website accurately reflects current position, increased enquiries, and online sales by min 20%

Ensure Web Forms, Landing pages active and efficient to be used as Lead Magnets.

Website easy to use for segmented Industries, increase online enquiries by 20%

Create Blog, content, Videos, pictures, SEO friendly Product Descriptions

Website accurately reflects current trends in Hospitality industry, and market position

Start, STOP, Keep analysis on all Marketing activities, and track progress

Know what is working, and what is not, and act

Increase Newsletter Sign ups

Increase engagement online

Buffet Equipment Focus

Increase Sales for Buffet Kits

Social Media

Create and Maintain posts on Facebook, Instagram, LinkedIn, Re-Marketing

Present/explain ROI, including SEO audit to management.

Keep up to date with current algorithms

Increased Quality Followers, with awareness, increased sales on website

Sales

Generate Leads for Sales Team

Leads for Sales Visits weekly

Update team at sales meeting on marketing activity.

Evolve, update, comply Corporate Profile Playbook for consistent up-to-date branding

Work with Team on Sales Marketing activity to promote growth and increased Sales

Campaigns aligned with sales activity, Event Seasons

Assist with Presentations \ PowerPoints \ Proposal for Sales Team

Complete in 24 hrs, when needed

Manage eBay store Monitor ROI

Agreed products on site and site always current and promoted.

Add new clients from web enquiries and sales and eBay sales to CRM

CRM always current with new clients

Nurture Campaigns

Reporting

Create Buyer Journey emails to segmented database & Send variation of content

Email nurture started for each Industry segment, with content that related to the Buyer Persona

Newsletter EDM go out on time

1st week of every month

Send variation of content that covers all buyer personas and pain points.

Educational to encourage, Tell Stories, Sell the Why

Monitor email open rates and click-through rates

Weekly Reports, and strategy to improve

Provide Sale Brochure for Warehouse Manager to put in orders, and Salesmen to take to Face 2 Face visits.

Brochures printed -given to Sean monthly, and Salesmen for their road trips

Update, and Complete marketing activity schedule and budget

Always current with season and events in hospitality industry

Branding Consistency – evolve with current trends

Logo Branding innovative, kept modern and on-trend

Management ROI Reports

Report emailed weekly COB Friday showing ROI on AdWords, SEO, Facebook, and progress in Digital Marketing

Investment returning positive ROI

Print/Design

Organise printing of all marketing collateral, negotiate competitive economical prices.

Keep TSC top of mind during the B2B marketing cycle

Partnerships

Distributors\Resellers, assist with marketing materials and working relationships, using promotions, to help them sell more

Catalogue pages, Encourage their socials

Ai

Use ai to assist with tasks, to save time and yet keep quality content

Qualifications and Requirements

PERSON SPECIFICATION

Experience

· Relevant commercial experience in a similar role within a similar industry required

Skills & competencies · Customer Service Focused: committed to providing exceptional customer service across all channels – written, phone and face to face.

• Communication: the ability to communicate clearly and concisely, varying communication style depending upon the audience.
• Attention to Detail: excellent attention to detail and written skills when communicating with others, both internally and externally.
• Commerciality: ability to apply knowledge in a practical, commercial manner.
• Teamwork: willingness to assist and support others as required and get on with team members.
• Time Management/Organisation: accomplish objectives effectively within time frame given and carry out administrative duties within portfolio in an efficient and timely manner.