Digital Marketing Specialist

SM Prime Holdings, Inc.; Pasay; On-site; PHP 420,000 - 620,000; Full time

Job summary

SM Prime Holdings, Inc. seeks a Digital Marketing Supervisor to develop and manage digital marketing strategies across web, social, email, SEO/SEM, and CRM initiatives from MOA Complex, Pasay City.

The position reports to the Marketing Head and collaborates with Sales and other departments to drive online brand presence, optimize conversions, and generate qualified leads through data-driven campaigns and marketing automation.

Qualifications

• Bachelor’s degree in IT, Business, Marketing or related field.
• At least 2 years of digital marketing experience.
• Willing to work on-site at MOA Complex, Pasay City.

Responsibilities

• Develop and manage digital marketing strategies across channels.
• Handle website, SEO/SEM, email marketing, social media, and analytics.
• Coordinate with 3rd party vendors and internal departments to meet targets.
• Optimize campaigns to improve conversions and leads generation.
• Stay updated on latest digital marketing trends and tools.

Skills

Digital marketing

Campaign planning

Analytics

Education

Bachelor’s degree in IT, Business, Marketing or related field

Tools

Google Analytics

Google Adwords

SEO/SEM

CRM systems

Marketing automation

Job description

The Digital Marketing Supervisor is responsible for developing and managing digital marketing efforts and strategies to campaign the company's products online, utilizing such techniques in the field as social media, website, web analytics, e-mail marketing, mobile/interactive applications and search engine optimization, among others.

Responsibilities

• Reports to the Marketing Head on digital strategies and plans on an ongoing basis.
• Handles website, SEO/SEM, email marketing, e-commerce, social media, mobile marketing including Google Analytics and Adwords.
• Reports data analytics to optimize growth and performance of various digital platforms.
• Manages all digital media channels to increase leads generation and new customer acquisition via web, mobile, e-mail, digital coupons, and social media.
• Helps develop digital marketing materials and campaigns to strengthen web presence and drive new business opportunities.
• Communicates and coordinates with 3rd party suppliers.
• Develops working relationships with other departments.
• Closely coordinates with the Sales department on activities and material requirements to facilitate the achievement of monthly targets.
• Ensures digital content is aligned with brand guidelines and optimized for search engines.
• Stay updated on latest digital marketing trends, tools, and technologies.
• Implements and optimizes the use of marketing automation, CRM systems, and other relevant tools.
• Implements strategies to improve conversion rates across digital channels.
• Performs other duties as assigned by immediate superior

Qualifications

• Graduate with a Bachelor’s Degree (IT, Business, Marketing and other related fields).
• At least 2 years of Digital Marketing experience
• Candidate must be willing to work on-site at MOA Complex, Pasay City.