Digital Learning Manager (Instructional Designer)

SM Supermalls; Philippines; On-site; PHP 900,000 - 1,100,000; Full time

Job summary

SM Supermalls is seeking a Digital Learning Manager to design gamified, multi-channel learning journeys and ensure smooth learner experiences across platforms, HCM, and a chatbot.

You will lead content strategy, oversee SMEs and interns, leverage GenAI tools, and collaborate with HRBP and LXP teams to drive analytics-driven improvement and measurable business impact.

Qualifications

• Requires a 4-year degree in Psychology, Behavioral Science, HR Management, or related field.
• 5+ years in Digital Learning, Instructional Design, or L&D Technology.
• Strong background in content strategy, platform/HCM integration, and analytics.
• Knowledge of GenAI, immersive storytelling, and digital learning advances.

Responsibilities

• Develop gamified, multi-channel learning programs for culture, skills, systems, and leadership.
• Ensure programs are engaging, scalable, and measurable via analytics.
• Set standards for SME-authored content and support SMEs in content capture.
• Partner with HCM, LXP, EXP, and AI chatbot teams to deliver seamless learner journeys.
• Drive participation and analytics-driven insights to optimize community activity.

Skills

Digital Learning

Instructional Design

Analytics

Content Strategy

Stakeholder Engagement

Project Management

Education

4-year degree in Psychology/Behavioral Science/HR

Tools

HCM Integration

LXP platforms

GenAI tools

Analytics tools

Job description

Job Purpose:

The Digital Learning Manager drives how we learn, lead, and adapt at speed and scale. This role is pivotal in shaping culture, building capability, and enabling employees to thrive in a fast-changing environment. You will design gamified, multi-channel learning journeys and ensure seamless learner experiences across our platforms, HCM, and chatbot.

Responsibilities:

• Develop gamified, multi-channel programs on culture, functional skills, systems, and leadership
• Ensure programs are engaging, scalable, fast to deploy, and tied to measurable business impact through analytics
• Set standards and templates for SME (Subject-Matter Expert)-authored content
• Support SMEs in capturing and sharing expertise by simplifying authoring while respecting their operational workload
• Keep modules complete, accurate, usable, and regularly updated
• Partner with HCM (Human Capital Management), LXP (Learning Experience Platform), EXP (Employee Experience Platform), and AI ChatBot teams
• Deliver seamless learner journeys with smooth access, quick issue resolution, and analytics-driven insights
• Partner with HR Business Partners to sustain active learner communities
• Drive participation and recognition through leaderboards, raffles, campaigns, and regular communication
• Use analytics to track engagement and optimize community activity
• Recruit, mentor, and manage digital design interns in partnership with academic institutions
• Oversee high-quality storytelling and learning content outputs while developing future-ready talent
• Scan for, test, and embed GenAI (Generative AI) tools such as text-to-video, AI narration, and personalization
• Build workflows that accelerate production and expand creative possibilities

Requirements:

• Graduate of a 4-year degree in Psychology, Behavioral Science, Human Resource Management, or any related course
• Hands-on, with 5+ years in Digital Learning, Instructional Design, or L&D Technology
• Strong background in content strategy, platform and HCM integration, and analytics
• Intune with advances in digital learning, including immersive storytelling and GenAI
• Skilled in engaging SMEs, interns, and HR Business Partners to deliver at scale
• Proven project management, communication, and stakeholder engagement skill
• Willing to work in MOA Square, Pasay City