A digital marketing agency in Taguig is seeking a candidate to manage digital campaigns and ensure quality tag implementation. The ideal candidate has a Bachelor's degree in Marketing or IT, 1–3 years of relevant experience, and excellent communication skills. Familiarity with digital media platforms is preferred. This hybrid role offers the opportunity to contribute to various campaigns while working in a dynamic environment.
Qualifications
Bachelor’s Degree in Marketing, IT or related field preferred.
1–3 years of relevant experience.
Knowledge of digital industry and basic understanding of digital KPIs.
Excellent oral and written communication skills.
Responsibilities
Set up and traffic campaigns in various platforms.
Generate, implement and troubleshoot all tracking tags.
Coordinate with internal teams for tag implementation.
Ensure quality in campaign launches for clients.
Skills
Campaign management
Digital media knowledge
Communication skills
HTML understanding
Education
Bachelor’s Degree in Marketing, IT or related field
High School Diploma/GED
Tools
Google Marketing Platforms
Facebook
Job description
Job Description
Set up and traffic campaigns in various platforms including Google Marketing Platforms, Meta & Social, and automated reporting platform.
Generate, implement and troubleshoot all tracking tags (audience, conversion, 3rd party pixels) across all media channels.
Complete test bookings to ensure proper tag implementation.
Coordinate with relevant internal teams to ensure timely and accurate tag implementation.
Focus on timeliness and quality in campaign launches for clients, including correct linkage between all platforms, Amadeus Intranet platforms, and following all quality guidelines for campaign management, including amendments post launch (creative's swap, etc.).
Post launch assistance in regards to delivery.
Confirm that all assets are in compliance with site specifications and properly functioning.
Use best practices while building campaigns in various platforms.
Remain up-to-date on technology and Industry business through trade publications, newspapers and web sites, and assessing the potential impact of industry events/trends on the business. Support the evaluation, testing and implementation of new media networks and partners.
Support other duties and projects as assigned.
Qualifications
Bachelor’s Degree in Marketing, IT or related field preferred.
1–3 years of relevant experience.
High School Diploma/GED.
Knowledge of the digital industry and basic understanding of digital KPIs.
Familiarity with digital media platforms (e.g., Google Marketing Platforms, Facebook) is a plus.
Experience working with ad tags, basic HTML, and rich media is a plus.