Digital Campaign Specialist

Filinvest Land Inc.; Manila; On-site; PHP 350,000 - 520,000; Full time

Job summary

Filinvest Land Inc. is seeking a Digital Marketing Specialist to execute day-to-day paid performance activities across the company’s digital ecosystem.

You will implement campaigns, optimize delivery, ensure data hygiene, generate reports, and support optimization across business units and projects to drive CPL, CPV, CTR, and conversions. You will collaborate with Performance Marketing, CRM, SEO/Web, Brand & CX, and BU marketing teams to ensure full-funnel alignment and consistent customer

Qualifications

• Experience in managing paid media campaigns across digital channels.
• Strong analytics, reporting, and optimization capabilities.
• Familiarity with GA4 tagging and conversion tracking.

Responsibilities

• Campaign setup and execution across Meta, Google, LinkedIn, and TikTok.
• Daily monitoring and optimization based on performance.
• Maintain tagging hygiene and accurate tracking.
• Prepare weekly and monthly performance reports.
• Present insights to stakeholders and support BU marketing.
• Coordinate with cross-functional teams for full-funnel alignment.
• Ensure campaigns comply with enterprise standards.
• Assist with administrative tasks as needed.

Skills

Meta Ads

Google Ads

LinkedIn Ads

TikTok Ads

Campaign Setup

Reporting & Insights

Campaign Optimization

Education

Marketing, communications, business, multi-media

Job description

Job Summary

The Digital Marketing Specialist executes the day-to-day performance marketing activities for Filinvest’s paid digital ecosystem. This role is responsible for implementing paid campaigns, optimizing daily delivery, ensuring hygiene and tracking accuracy, generating reports, and supporting the performance optimization process across all business units and projects. The Specialist plays a critical role in maintaining operational discipline, ensuring all campaigns comply with enterprise standards, and delivering efficient CPL, CPV, CTR, and conversion results. This role also works closely with the Performance Marketing Manager, CRM, SEO/Web, Brand & CX, and BU marketing teams to ensure full-funnel alignment and consistent customer experience.

Duties and Responsibilities

• 1. Campaign Setup & Execution
  
  
  
  • Execute and manage campaigns
  
  
  • Implement audience targeting, placements, bidding strategies, andcreative setups.
  
  
  • Apply correct naming conventions, structures, and pacing frameworksconsistently.
  
  
  • Ensure all campaigns are configured according to enterprise guidelinesand platform best practices.
  
  
  
  


• 2. Daily Optimization & Governance
  
  
  
  • Conduct daily monitoring and optimization
  
  
  • Adjust targeting, budgets, placements, and creatives based onperformance.
  
  
  • Flag issues early (under-delivery, high CPL, high bounce rates, trackingerrors).
  
  
  • Ensure rejected or disapproved ads are resolved within requiredturnaround times.
  
  
  
  


• 3. Tracking, Tagging & Hygiene Maintenance
  
  
  
  • Implement and manage: UTM tagging, Pixel installation and monitoring,GA4 tracking parameters, Conversion API accuracy
  
  
  • Ensure all landing pages are properly tagged and tracked.
  
  
  • Perform weekly hygiene checks across: Ad accounts, Pixels, Campaignstructures, Landing pages, CRM attribution links
  
  
  
  


• 4. Reporting & Insights
  
  
  
  • Prepare weekly and monthly reports
  
  
  • Present findings to the Performance Marketing Manager.
  
  
  • Support BU presentations when required.
  
  
  
  


• 5. Collaboration & Coordination
  
  
  
  • Work with: Performance Manager for optimization alignment, Web/SEO teamfor landing page improvement and performance diagnostics, CRM team forretargeting and nurture alignment, Brand & CX to ensure message and visualconsistency
  
  
  • Support BU teams by ensuring their project-level campaigns are properlydeployed.
  
  
  
  


• 6. Creative & Asset Coordination
  
  
  
  • Coordinate with content creators, agencies, or in-house teams for:nAdvisual requirements, Copy variants, A/B testing frameworks
  
  
  • Ensure creative assets follow brand guidelines and platformspecifications.
  
  
  
  


• 7. Governance & Best Practices
  
  
  
  • Uphold digital governance rules
  
  
  • Implement A/B testing protocols and maintain experiment logs.
  
  
  • Maintain a repository of audiences, best-performing creatives, andlearnings.
  
  
  
  


• 8. Other tasks as required by the business may include but not limitedto administrative work.

Technical Competencies and Skills

meta ads, google ads, linked in ads, tiktok ads, campaign setup and execution, reporting and insighting, campaign optimization

Education, Trainings and Licenses Required

Marketing, communications, business, multi-media