Digital Marketing Specialist - Filigree

Filinvest Development Corporation; Muntinlupa; On-site; PHP 500,000 - 800,000; Full time

Job summary

Filinvest Development Corporation is seeking a Digital Marketing Specialist to drive online strategy across channels, with focus on SEO, SEM, content, and analytics. The role aims to boost brand visibility, audience engagement, and lead generation in the Philippines.

The successful candidate will plan and optimize campaigns, collaborate with cross-functional teams, and report on performance and ROI to guide optimization efforts.

Qualifications

• Develop, implement, and optimize digital marketing strategies across online channels.
• Expertise in SEO, SEM, social media, content marketing, and analytics.
• Drive brand awareness, engagement, and lead generation.

Responsibilities

• Campaign Execution: Plan, execute, and optimize digital marketing campaigns (SEO, SEM, GDN, social media, email).
• SEO & SEM: Develop and implement SEO strategies and manage paid search campaigns.
• Content Marketing: Collaborate on content creation and ensure alignment with SEO goals.
• Social Media: Lead social media campaigns and track performance across platforms.
• Analytics & Reporting: Monitor campaign performance, analyze data, and provide insights for optimization.
• Collaboration: Work with teams to align digital strategies with business goals.

Skills

Digital marketing strategy

Campaign optimization

ROI analysis

Content creation

SEO expertise

Social media management

Analytical decision making

Team collaboration

Communication

Education

Google Analytics

META Courses

Tools

SEO tools

Job description

About the job Digital Marketing Specialist - Filigree

Job Summary

The Digital Marketing Specialist will be responsible for developing, implementing, and optimizing digital marketing strategies across various online channels. This role requires expertise in SEO, SEM, social media, content marketing, and analytics to drive brand awareness, engagement, and lead generation.

Duties and Responsibilities

• Campaign Execution: Plan, execute, and optimize digital marketing campaigns (SEO, SEM, GDN, social media, email).
• SEO & SEM: Develop and implement SEO strategies and manage paid search campaigns.
• Content Marketing: Collaborate on content creation and ensure alignment with SEO goals.
• Social Media: Lead social media campaigns and track performance across platforms.
• Analytics & Reporting: Monitor campaign performance, analyze data, and provide insights for optimization.
• Collaboration: Work with teams to align digital strategies with business goals.

Technical Competencies and Skills

Digital Marketing StrategyCampaign Optimization & ROI AnalysisContent Creation & SEO ExpertiseSocial Media ManagementAnalytical and Data-Driven Decision MakingTeam Collaboration and Communication

Education, Trainings and Licenses Required

Google Analytics, META Courses