Paid Media Growth Specialist

Filinvest Land Inc.; Manila; On-site; PHP 350,000 - 520,000; Full time

Job summary

Filinvest Land Inc. is seeking a Digital Marketing Specialist to execute day-to-day paid performance activities across the company’s digital ecosystem.

You will implement campaigns, optimize delivery, ensure data hygiene, generate reports, and support optimization across business units and projects to drive CPL, CPV, CTR, and conversions. You will collaborate with Performance Marketing, CRM, SEO/Web, Brand & CX, and BU marketing teams to ensure full-funnel alignment and consistent customer

Qualifications

• Experience in managing paid media campaigns across digital channels.
• Strong analytics, reporting, and optimization capabilities.
• Familiarity with GA4 tagging and conversion tracking.

Responsibilities

• Campaign setup and execution across Meta, Google, LinkedIn, and TikTok.
• Daily monitoring and optimization based on performance.
• Maintain tagging hygiene and accurate tracking.
• Prepare weekly and monthly performance reports.
• Present insights to stakeholders and support BU marketing.
• Coordinate with cross-functional teams for full-funnel alignment.
• Ensure campaigns comply with enterprise standards.
• Assist with administrative tasks as needed.

Skills

Meta Ads

Google Ads

LinkedIn Ads

TikTok Ads

Campaign Setup

Reporting & Insights

Campaign Optimization

Education

Marketing, communications, business, multi-media

Job description

Filinvest Land Inc. is seeking a Digital Marketing Specialist to execute day-to-day paid performance activities across the company’s digital ecosystem.

You will implement campaigns, optimize delivery, ensure data hygiene, generate reports, and support optimization across business units and projects to drive CPL, CPV, CTR, and conversions. You will collaborate with Performance Marketing, CRM, SEO/Web, Brand & CX, and BU marketing teams to ensure full-funnel alignment and consistent customer