Digital Analytics Lead: Growth & Insights for Campaigns

Bank of the Philippine Islands (BPI); Philippines; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Bank of the Philippine Islands (BPI) is seeking a Digital Data Analytics Officer to collect, analyze, and interpret data from digital marketing campaigns. The role focuses on optimizing performance, driving digital acquisition growth, and providing actionable insights through dashboards and in-depth analyses.

Responsibilities include data collection across channels, real-time monitoring, and collaboration with channel managers to identify optimization opportunities.

Qualifications

• Bachelor's degree in Business Administration, Marketing, IT, or Communications.
• 4+ years in a managerial role, preferably in marketing or digital analytics.
• Knowledge of digital metrics, platforms, and campaign performance monitoring.
• Strong leadership, strategic thinking, analytical and people management skills.
• Proficiency in project/campaign management, communication, negotiation, and financial projections.

Responsibilities

• Collect, clean, and organize data from multiple digital marketing channels.
• Evaluate campaign performance metrics such as impressions, clicks, conversions, and CPA.
• Develop and maintain dashboards and reports for KPIs of digital campaigns.
• Monitor campaigns in real time and provide updates to stakeholders.
• Collaborate with channel managers to identify optimization opportunities based on data insights.
• Provide recommendations for improving targeting, messaging, and creative assets.

Skills

Data analysis

Leadership

Strategic thinking

Communication

Project management

Education

Bachelor's degree in Business Administration / Marketing / IT / Communications

Tools

MS Word

MS PowerPoint

MS Excel

Job description

Bank of the Philippine Islands (BPI) is seeking a Digital Data Analytics Officer to collect, analyze, and interpret data from digital marketing campaigns. The role focuses on optimizing performance, driving digital acquisition growth, and providing actionable insights through dashboards and in-depth analyses.

Responsibilities include data collection across channels, real-time monitoring, and collaboration with channel managers to identify optimization opportunities.