DIGITAL DATA ANLYTICS OFFICER

Bank of the Philippine Islands (BPI); Manila; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Bank of the Philippine Islands (BPI) is seeking a Digital Data Analytics Officer to collect, analyze, and interpret data from digital marketing campaigns, and to optimize performance in support of business objectives. The role drives acquisition growth through monitoring, reporting, dashboards, and actionable insights.

You will lead data-driven initiatives, collaborate with channel managers, and present findings to stakeholders.

Qualifications

• Bachelor’s degree in a relevant field is required.
• At least 4 years in a managerial role in marketing or digital analytics.
• Strong knowledge of digital metrics, platforms, and campaign performance monitoring.
• Strong leadership, analytical and people management skills.

Responsibilities

• Collects, cleans, and organizes data from digital marketing channels including social media, email, display advertising, and website traffic.
• Utilizes analytical tools to evaluate campaign performance metrics such as impressions, clicks, conversions, and cost per acquisition.
• Identifies trends, patterns, and insights to understand audience behavior and campaign effectiveness.
• Develops and maintains dashboards and reports to track KPIs of digital campaigns.
• Monitors campaign performance in real time and provides updates to stakeholders.
• Conducts in-depth analysis to evaluate campaign success against goals and benchmarks.
• Collaborates with channel managers to identify optimization opportunities based on data-driven insights.
• Provides recommendations for improving targeting, messaging, and creative assets.

Skills

Analytical thinking

Leadership

Strategic thinking

People management

Campaign management

Communication

Negotiation

Financial projections

Education

Bachelor's degree in Business Administration, Marketing, IT, or Communications

Tools

MS Excel

MS PowerPoint

MS Word

Job description

Job Description:

The Digital Data Analytics Officer is responsible for collecting, analyzing, and interpreting data from digital marketing campaigns to optimize performance and support business objectives. The role drives digital acquisition growth through performance monitoring, reporting, dashboard creation, in-depth analysis, and actionable insights.

Responsibilities

• Collects, cleans, and organizes data from various digital marketing channels including social media, email, display advertising, and website traffic
• Utilizes analytical tools to evaluate campaign performance metrics such as impressions, clicks, conversions, and cost per acquisition
• Identifies trends, patterns, and insights to understand audience behavior and campaign effectiveness
• Develops and maintains dashboards and reports to track key performance indicators of digital campaigns
• Monitors campaign performance in real time and provides updates to stakeholders
• Conducts in-depth analysis to evaluate campaign success against goals and benchmarks
• Collaborates with channel managers to identify optimization opportunities based on data-driven insights
• Provides recommendations for improving campaign targeting, messaging, and creative assets
• Monitors and analyzes competitor digital marketing activities to identify industry trends and best practices
• Benchmarks campaign performance against competitors and identifies opportunities for differentiation

Qualifications

• Bachelor’s degree in Business Administration, Marketing, IT, or Communications
• At least 4 years of experience in a managerial role, preferably in marketing or digital analytics
• Knowledge of digital metrics, platforms, and campaign performance monitoring
• Strong leadership, strategic thinking, analytical, and people management skills
• Proficiency in project/campaign management, communication, negotiation, and financial projections
• Experience in financial institutions and sales is an advantage
• Proficiency in MS Word, MS PowerPoint, and MS Excel
• Attributes include creativity, resilience, results orientation, adaptability, and strong communication skills

Requirements: